- Feb 12, 2008
- 4,394
- 2
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I've seen a few commercials for this new bourbon, and it has me interested.
I know bourbon barrels can only be used once, and after are usually sent to Canada or Europe to be used again. Is Jim Beam just juicing the wood from the barrels to get the devil's cut? And if that is the case, how can they still set it out to MSRP for only $25 per fifth?
Do they take a bit of the barrel juice and just mix it with some of their younger whiskeys or what? I'm struggling to find how they make money on it.
I know bourbon barrels can only be used once, and after are usually sent to Canada or Europe to be used again. Is Jim Beam just juicing the wood from the barrels to get the devil's cut? And if that is the case, how can they still set it out to MSRP for only $25 per fifth?
Do they take a bit of the barrel juice and just mix it with some of their younger whiskeys or what? I'm struggling to find how they make money on it.
