Are these the ones that, sure individually they're mono, but they're kinda meant to be paired (where you'll get stereo or some processed surround field)?
Have you heard this thing? I have and it sounds fantastic. Worth 3k? If you have a load of cash in the bank then 3k is nothing. If you want something that sounds great and looks artistic and unique then this is a sure option.
Would I spend 3k on it myself? Naw...it is cool and it does sound fantastic but I would prefer proper speakers and a couple of mono amps.
Think about it...if you get into high end equipment for audio listening then you know that 3k is nothing. People that would buy this are the same people who could drop 10k on amps alone...or more!
I'd guess hese are probably bought by people that buy Beats because they think they are the best and simply don't know better (and to them, all the separates seem about the same, while they don't have the scratch to play around in the real audiophile stuff where they spend $3K on the plugs for their custom speaker wire). Its kinda those people that want better sound, see the flashy design, see that they're expensive (so must be good), and there's some tech jargon for why they're awesome, and that's all the more they really they care about looking into it and are perfectly pleased with the sound.
That's not to say they're garbage (Beats actually have some solid products these days too), but yeah they're almost certainly more style over substance (which isn't nearly as horrible as some audiophiles try to act like it is, and so many of them are hypocrites and pay out the nose for style over substance stuff while trying to pretend that it makes some drastic impact on sound to try and justify it)
It reminds me of that similarly priced Creative Labs sound bar. Most people trashed it without having ever heard it, and undoubtedly you could very likely do some other interesting things that would likely meet and exceed the performance of it with more traditional speaker setups, but that doesn't mean its garbage, it just means its an expensive niche product.
