So who buys round cables? The typical person that buys round cables is the computer enthusiast that wants all the nifty stuff inside his PC. All the stuff that might give hime 2-3% more here or there. Spends countless hours trying different settings and configurations to end up with another 2-3%. Seems to me that if rounded cables were as offensive as the srticle described, bad news travels fast and there would be no market for them considering all the bad press they would get. Survival of the fittest and while I don't use them myself, I wouldn;t think they would give any better or worse performance than a regular old flatty...cool thing about round cables and perhaps the greatest benefit they offer a computer doood is the fact they are TRICK as hell!!!