I've burned out a card and it took out my motherboard with it. It happened while I was away on vacation, it was over 90C for a few days straight despite fan being set to ridiculously loud levels. Reference 7970 74% fanspeed. Even if the GPU and fan could handle it, something else gave... maybe a VRM or something else on the PCB that was well over 90C. If I were home, I would have known something was wrong and done something right away, but I wasn't. Anyway, you may be worrying too much about the GPU temps and not enough about other components. In my experience, the GPU is usually not the first thing to give way; it's more likely a fan busts or something else on the PCB other than the GPU busts. Maybe hotter temperatures accelerate lubricant evaporation on the fans, for instance. Then again, I underclock/undervolt so of course my GPUs run cooler and last longer, and someone else who overvolts/clocks may find that their GPUs are the first things to give. YMMV.
I've also found that running fans at 100% is a great way to lower their lifespan and force an RMA.
You are very optimistic to think that companies engineer their cards for mining loads for years on end. First of all mining is more stressful than any game in existence. Secondly, mining is 24/7, whereas gaming is on average less than a few hours a day. I seriously doubt video card engineers plan for 24/7/365 mining loads for years on end. Would you honestly expect SSD engineers to plan for maximum writespeed writes for 24/7/365 for years on end? Do auto engineers plan for cars to be run 24/7/365 for years on end at max speed?