Not to contribute to the deal thread, but I have had one since this past weekend (thanks to my wife's discount, I got it for cheaper than this). This player is very nice. I am coming from a Dell DJ, so keep that in mind. I never liked the feel of the ipod, and I absolutely hate the bloated spyware that is iTunes.
Coming from a Dell, I notice minor differences in the menus - which should be the case since from what i understand, Dell DJs are rebranded Creatives. Queuing up all tracks is more difficult out of the box (more on this later). Sound quality is noticeably better than both my own Gen1 DJ, and my wife's Gen2. I don't like that "head in a bucket" sound that AAC files have, so I obviously think it sounds better than an ipod.
It came with earbuds, charger, leather pouch, several cds of alternative software, plenty of documentation.
The screen is very bright, and can be adjusted to even show well in bright sunlight. The cover is a translucent, but dark black plastic, and the back has a nice, slightly grainy tactile feel to it.
It comes with a Play For Sure firmware, so to get up and running all you need is Windows and a USB cable (also provided). I plugged in the device, and it was automatically spotted by WMP10.
Loading 1500 songs took about 10 minutes on a USB2 connection, and using the managment software that comes with the device allow direct playlist editing and song\data management with an explorer-like interface.
There is a shortcut button that can be set to do several different things. One of which is to automatically queue up a random "album of the day" - which is just arandomly chosen album from your list. It can be set to auto play all the tracks on the player, too.
Finding the play mode is difficult. There is no real "Home" button, just a back button thta will eventually get you to the main menu. The menu button is context specific for whatever is selected.
The thumb slide is very sensitive, and takes some getting used to, but I'm starting to like it.
All in all, I am very happy with this player.