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CompUSA product placement...OK, it's normal :)

NFS4

NFS4

No Lifer
Hmmm, interesting. I know that manufacturers vie for prime product placement in places like Wal-Mart and grocery stores, but I thought it was up to the store's descretition as to where to put products. I remember my business professor last year (big Wal-Mart freak) telling me that Wal-Mart would basically bark at the manufacturers and tell them that it is THEIR store and they can place products wherever they flip they want to and that they don't answer to them. She said that the manufacturers would get pissed but Wal-Mart didn't really care. I remember laughing my ass off when she told us that.


http://amdzone.com/articleimages/intel/fud/compusaintel.jpg
 
Why is this a surprise? Most retail stores get notices such as this. In fact, this memo is a lot less strict than the ones I have seen from Radioshack corporate. Of course, whether or not the manager follows that is up to him. 😉

The memo gives them a lot of leeway actually. It just tells them what is to be displayed, and doesn't give them a floor layout of the ads. Have you ever worked in the real world, NFS4?
 


<< Why is this a surprise? Most retail stores get notices such as this. In fact, this memo is a lot less strict than the ones I have seen from Radioshack corporate. Of course, whether or not the manager follows that is up to him. 😉

The memo gives them a lot of leeway actually. It just tells them what is to be displayed, and doesn't give them a floor layout of the ads. Have you ever worked in the real world, NFS4? >>


Of course I have Thanatopsis, just not in a retail chain😛 But, what does that have to do with anything?

I was merely stating that companies like Wal-Mart basically tell the manufacturers to piss off. We actually had a discussion in my business law class on Monday about a case where a stocker for Coke or Pepsi beat up a store manager b/c the store manager wouldn't allow him to place the products at eye level 😀


<< errrrrr.......
That college education you talk about is letting you down a bit here fella:

"vy" is spelled "vie" >>


**NFS4 places this comment in his "This is a discussion board, not a term paper" pile 😀**
 
NFS4, are you going to law school when you get out?

hmm you already have a customer base (discounts for atf members) 🙂


 


<< NFS4, are you going to law school when you get out?

hmm you already have a customer base (discounts for atf members) 🙂 >>


Law? Hell no! 😉 I do love my Biz Law class though 🙂
 
I work at walmart and the vendors do not have a choice on where to place products. Whenever we are going to rearrange a department of the store, we download the new layouts off the corporate pipeline that has been specifically designed for our store. It is extremely detailed and they go so far in detail as to list the number of peg holes to skip between each hook.
 
Walmart is a very rare exception because most chains base product placement and advertizing on who will pay the most for that space or add. A couple of years ago when I was in college I worked at a Lowe's store and every display and end cap was picked based who would play the most for it. So what CompUSA and Intel are doing is pretty much the industry norm.
 


<< Walmart is a very rare exception because most chains base product placement and advertizing on who will pay the most for that space or add. A couple of years ago when I was in college I worked at a Lowe's store and every display and end cap was picked based who would play the most for it. So what CompUSA and Intel are doing is pretty much the industry norm. >>


See, I was basing it using Wal-Mart as a reference...big mistake 😀
 
One of the new Forbes issues has a big article on slotting fees and placement within grocery stores. For the most part, companies pay for the best placement. I think the article mentioned that Walmart is an exception because of their extreme buying power and the way they run their distribution and stores.

Michael
 
Um...most retail stores have contracts with manufacturers and that they have to display their products at a certain place and such. This is not a new thing
 
Walmart can 'squeeze' their manufacturers; they and their competitiors all want to sell to Walmart, so the manufacturers have to make concessions to Walmart. CompUSA on the other hand (like most retail places) will accept orders from the manufacturer (with a little bonus money involved, of course 🙂)
 
WALMART owns!! It's my second favorite store after Home Depot.

Did I spell everything correctly Bozo? The grammers off I'm sure.
 
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