In theory, companies shouldn't have to offer discounts. But in practice, it's nearly universal.
Two examples of companies who don't understand this:
1. Little Caesars
You get those mailings of fliers for lots of companies with fast food discount coupons. Except Little Caesars.
Theirs looks the same, but is simply listing the menu items and the normal prices.
When I recently called to order a pizza and mentioned a coupon from the 'Entertainment' book, the person said they were surprised to hear any coupons existed.
2. In-n-out
Their menu lists combos - burger, drink, fries - but the price is simply the price of those items added.
I can't think of another chain that doesn't discount. Most are offering 'value combos', such as Carl's Jr.'s new $5 combo offerings such as burger/hot dog/fries/drink.
A new CEO of JCPenneys tries this approach - no more sales, only fair value prices.
He did not last, it was a disaster.
Two examples of companies who don't understand this:
1. Little Caesars
You get those mailings of fliers for lots of companies with fast food discount coupons. Except Little Caesars.
Theirs looks the same, but is simply listing the menu items and the normal prices.
When I recently called to order a pizza and mentioned a coupon from the 'Entertainment' book, the person said they were surprised to hear any coupons existed.
2. In-n-out
Their menu lists combos - burger, drink, fries - but the price is simply the price of those items added.
I can't think of another chain that doesn't discount. Most are offering 'value combos', such as Carl's Jr.'s new $5 combo offerings such as burger/hot dog/fries/drink.
A new CEO of JCPenneys tries this approach - no more sales, only fair value prices.
He did not last, it was a disaster.