Coming up, the Jeep Shawnee

[BarkingGhostar]

As a forced name replacement to the Jeep Cherokee. Personally I think this is a lot of BS but only because this hadn't been an argued case (maybe my ignorance, here) in the past 45 years so why should they care now? Oh, because they think it is politically correct. But I stand by my suggestion for a name replacement.

 

[Ken g6]

...the nameplate was retired in favor of the Jeep Liberty between 2002 and 2014....

So Liberty would seem to be the front runner. I don't know how "Grand Liberty" sounds, though.

 

[BarkingGhostar]

Screw dat. I think Jeep should seek to P O the Cherokees because they hate the Shawnee.

 

[pauldun170]

As a forced name replacement to the Jeep Cherokee. Personally I think this is a lot of BS but only because this hadn't been an argued case (maybe my ignorance, here) in the past 45 years so why should they care now? Oh, because they think it is politically correct. But I stand by my suggestion for a name replacement.

Did you read the source link to Car and Driver?

Reading the link, it appears that they didn't give it much thought until Car and Driver reached out to them to ask their opinion.
Principal Chief Chuck Hoskin gave his opinion in response to C&D. If you read the article, it appears his response was to give the same response tribes have been giving for decades.

In prior years
In 2013 - When Jeep star

When Jeep brought the Cherokee name back to its U.S. in 2013, a Cherokee Nation representative told the New York Times, “We have encouraged and applauded schools and universities for dropping offensive mascots,” but that “institutionally, the tribe does not have a stance on this.”

Last June

We hope the movement away from using tribes’ names and depictions or selling products without our consent, continues. We much prefer a cooperative effort than an adversarial one.

The issue appears to be white people won't stop calling the Cherokee nation over some fucking car name.

 

[quikah]

The Cherokee, just like everyone, has every right to control the use of their name. I hope they can work with Jeep to come up with an acceptable solution.

 

[hal2kilo]

As a forced name replacement to the Jeep Cherokee. Personally I think this is a lot of BS but only because this hadn't been an argued case (maybe my ignorance, here) in the past 45 years so why should they care now? Oh, because they think it is politically correct. But I stand by my suggestion for a name replacement.

So send a $1,OOO,OOO contribution to the Cherokee nation and call it good. The over wokeness syndrone.

 

[Fenixgoon]

So send a $1,OOO,OOO contribution to the Cherokee nation and call it good. The over wokeness syndrone.

Or just figure out a better name (and send the check anyway). What's so hard about not being a dick to others?

 

[Heartbreaker]

So Liberty would seem to be the front runner. I don't know how "Grand Liberty" sounds, though.

Liberty Prime...

 

[IronWing]

I think the name is perfect for a Jeep as the owners shed a trail of tears back to the dealer for yet more repairs and recalls.

 

[hal2kilo]

I think the name is perfect for a Jeep as the owners shed a trail of tears back to the dealer for yet more repairs and recalls.

I keep getting a notice for a recall that they haven't figured out how to fix for yet. Now it's the EGR cooler. 2014 Grande Cherokee ECO Diesel original owner. My car warranty for basically anything above the block is covered now to 120000 miles and I got over $3000 grand and down pipe filter (glorified cat) to boot. I'm afraid to say this, but my instrument cluster is back online continuously again after intermittently not working for about a year. I took it to the Shysler dealer and their magic black box machine said it was bad, that will be $150 dollars. Oh, and it will cost you $1700 dollars to replace it. It just needs to be removed and have to Fn contacts cleaned, dumb Fs. As soon as I find a video online how to get the damn thing out, I will do just that. They all stop at 2013.
Oops! I guess I was triggered.

 

[tweaker2]

I think the Cherokee should suggest the Jeep model be called The Custer.

 

[cytg111]

So send a $1,OOO,OOO contribution to the Cherokee nation and call it good. The over wokeness syndrone.

Over wokeness is a thing for sure. Though I was hoping they'd call it Felicia. So when it takes off you could go

 

[Commodus]

I'm with Fenixgoon; it won't hurt Jeep to use a different name.

Using indigenous names is fine with consent, but so much of American culture treats the native population as little more than a marketing tool, and often a crass one at that (see the Braves and Chiefs as examples). The poor support for the nations themselves is salt in the wound.

 

[nickqt]

As a forced name replacement to the Jeep Cherokee. Personally I think this is a lot of BS but only because this hadn't been an argued case (maybe my ignorance, here) in the past 45 years so why should they care now? Oh, because they think it is politically correct. But I stand by my suggestion for a name replacement.

The model name of a car getting changed is something that upsets you?

Take a step back and enjoy your position in life if this is something that sets you off. Everything else must be going near perfectly.

 

[sactoking]

Yesterday it was our football team. Today it's our Jeep. Tomorrow you'll be telling me that they'll want to rename our military bases and remove our statues.

You're ruining our history!



(sarcasm)

 

[Zorba]

As a forced name replacement to the Jeep Cherokee. Personally I think this is a lot of BS but only because this hadn't been an argued case (maybe my ignorance, here) in the past 45 years so why should they care now? Oh, because they think it is politically correct. But I stand by my suggestion for a name replacement.

This makes no sense. The Shawnee is an Oklahoma Tribe of Native Americans.... Just like the Cherokee.

NM, should've read the article first. I have a bunch of cousins that are Cherokee and hardcore republican, and so claim to hate "PC." I wonder how they feel about this.

 

[Vic]

Excluding potential customers by disrespecting them is usually not a winning business model. Just ask Trump.

 

[mect]

Excluding potential customers by disrespecting them is usually not a winning business model. Just ask Trump.

I don't know. Its worked fairly well for Fox News. But it certainly isn't an ethical model.

 

[Vic]

I don't know. Its worked fairly well for Fox News. But it certainly isn't an ethical model.

And just like Trump and Harley Davidson, Fox news is a damaged brand unable to generate any appeal outside its existing customer base.

 

[Ken g6]

Liberty Prime...

"Prime" seems to be code for a PHEV these days. At least for Toyota.

 

[Zorba]

And just like Trump and Harley Davidson, Fox news is a damaged brand unable to generate any appeal outside its existing customer base.

What'd Harley do? Besides being the favorite of redneck tough-guy wanna-bes?

 

[Vic]

What'd Harley do? Besides being the favorite of redneck tough-guy wanna-bes?

Their model line-up generally appeals only to existing customers, and they don't have an entry-level model.

 

[Zorba]

Their model line-up generally appeals only to existing customers, and they don't have an entry-level model.

Ah, so not being assholes like Fox and Trump.

 

[BarkingGhostar]

The model name of a car getting changed is something that upsets you?

Take a step back and enjoy your position in life if this is something that sets you off. Everything else must be going near perfectly.

No, the over political correctness. Next they will be tell teachers to stop using red ink pens in grading because our little babies will forever get the message they are stupid. Oh wait.

 

[Heartbreaker]

"Prime" seems to be code for a PHEV these days. At least for Toyota.

Fallout was still fresh in my mind. "Liberty Prime" is a 40' tall communist fighting robot.