Comcast changes it name to Xfinity as a marketing ploy

[JEDI]

http://www.time.com/time/specials/packages/article/0,28804,1914815_1914808_1960618,00.html?hpt=T2

"Comcast hopes the new moniker will help customers forget the high prices and poor customer service for which the company has been criticized in the past. "

 

[GodlessAstronomer]

Terrible name.

 

[JS80]

Now we can make fun of them for having Xfinity prices

 

[lxskllr]

Sounds like a "gamer" PSU :^D

 

[AdamK47]

I thought the whole "X" marketing thing was dead and done with.

 

[Colt45]

FAiL

 

[bignateyk]

I thought the whole "X" marketing thing was dead and done with.

Yeah, they should have done iFinity. :awe:

 

[rcpratt]

Worst. Idea. Ever.

 

[xanis]

lulz

 

[ChaoZ]

We charge XFinity prices because it's worth it.

 

[syrillus]

If you want your customers to forget high prices, you probably should avoid using monikers that include a derivative of "infinity."

 

[techs]

I was on hold for XFinity.

 

[uhohs]

should've been Xfinityupto250gb

 

[Queasy]

Reminds me of the city of Atlanta changing the name of some streets around town in the hopes that nobody will remember that they are known for crime and prostitution...

 

[Q]

Xfiddy would have been better.

 

[mb]

Yikes, I was expecting an Onion article.

 

[Epic Fail]

I am going to trademark the word xfinitastic.

 

[SunSamurai]

Whos with me wanting to make this type of shit a felony?

 

[darkxshade]

I wonder how may millions of dollars were spent conceiving this. /facepalm

 

[Aikouka]

We charge XFinity prices because it's worth it.

You know... I wouldn't have thought much of this remark, but now that I'm looking to set up Comcast where I'm moving to... holy shit. I pay $45 a month right now for Roadrunner and I'll be looking to pay $62 for the same service with Comcast just because I don't want cable TV :\.

I haven't checked the extras yet, but I assume there's a $1.99 fee tacked on if I want it with lube.

 

[spidey07]

This is pretty good move. It allows them to really market themselves as so much more than a cable company and a total infinite source of entertainment and communication options.

You really can have it all with Xfinity.

 

[Demon-Xanth]

You know... I wouldn't have thought much of this remark, but now that I'm looking to set up Comcast where I'm moving to... holy shit. I pay $45 a month right now for Roadrunner and I'll be looking to pay $62 for the same service with Comcast just because I don't want cable TV :\.

I haven't checked the extras yet, but I assume there's a $1.99 fee tacked on if I want it with lube.

It's cheaper to get the basic cable and internet than internet alone.

 

[Regs]

Why pay 5 good productive customer service reps when you can hire 20 really belligerent and rude reps for practically twice the price?

 

[PingSpike]

Comcast, realizing that it has already ripped off, pissed off or blew off every single potential or current customer in all of its markets has decided that instead of rebuilding their tarnished name they'll just change it in the hopes that enough people can be tricked into the same bullshit yet again!

 

[rivan]

Yikes, I was expecting an Onion article.

This, totally.