*imagines some marketing exec bullsh!ting to his team*
"what we need is not something that appeals, to the masses *pauses for dramatic effect*, but to our more comtemporary, our more sophisticated, our more uppercrust constituancy. What we need is a product that will do battle, not on the playgroung that is the world of the Fanta and Mountain dews, but on the....
*coworker interrupts him and reminds him that they, in fact, own Fanta*
"...get the fcvk out of my office you little prick:|...."
*makes an evil grin*
"like I was saying, we need to move out of that world with the afformentioned beverages and into a more sophisticated blogosphere, if you will, minus the blog but keeping the readers"
*staff giggles for politeness*
"we need something sophisticated like starbucks but somthing that someone will drink to cool off in the hot sun. we need something that has kick that they can drink in the morning and is refreshing to drink when a project is due and your ass is on the line."
"have it on my desk by 3pm or you are all fired you pathetic cvnts":|
*puts on raybans

, puts arm around trophy wife, walks out to the parking lot, gets in his vintage 'vette and peels out of the parking lot*