Cocacola Gouging the Public

piasabird

Lifer
Feb 6, 2002
17,168
60
91
Coke and Costco are in an argument over the price increase from Cocacola that would be approximately a %30 retail price increase. I no longer drink soda products for the most part except for water and Vitamin Water type drinks. I think all soda products are overpriced. This is just price gouging. If Gas was going up this high it would be all over the news.

http://finance.yahoo.com/news/Costc...6.html?x=0&sec=topStories&pos=6&asset=&ccode=

Costco nixes Coke products over pricing dispute
Costco nixes Coke products over price dispute, but analysts say negotiating tactic will fizzle

By Emily Fredrix and Sarah Skidmore, AP Food Industry Writers
On 7:57 pm EST, Tuesday November 17, 2009
Buzz up! 351 Print.Companies:Costco Wholesale CorporationThe Coca-Cola Company
ATLANTA (AP) -- Costco customers may have to look elsewhere for Coca-Cola products now that the retailer has stopped carrying them because the pair are fighting over prices.


AP - FILE - In this May 28, 2008 file photo, a Costco customer picks up a case of Diet ...

Related Quotes
Symbol Price Change
COST 60.62 -0.50

KO 56.87 +0.13


{"s" : "cost,ko","k" : "c10,l10,p20,t10","o" : "","j" : ""} The public squabble between one of the nation's largest wholesale club operators and the world's largest soft drink maker is likely to fizzle quickly. But it reveals real tensions as retailers and product makers square off on prices.

As shoppers continue to grapple with the recession, retailers want to win their favor by giving them low prices. But that has been creating tension between product makers like Coca-Cola Co., who are working hard to maintain profit margins while meeting retailer demands.

Typically such negotiations take place behind the scenes, but once in awhile, a public dispute erupts.

"Beneath this surface of harmony, it's a dogfight out there," Gerry Khermouch, editor of Beverage Business Insights, said Tuesday at an investor meeting held by the soft drink maker at its hometown of Atlanta.

Retailers want to wield more power in determining pricing with product makers, who they depend on to stock their customers' favorite brands, Khermouch said.

Costco has been aggressive in putting up signs on store shelves and notices on its Web site.

"Costco is committed to carrying name brand merchandise at the best possible prices. At this time, Coca-Cola has not provided Costco with competitive pricing so that we may pass along the value our members deserve," said a message on the company's Web site labeled "Price Alert!"

A Costco executive confirmed the move Monday but would not discuss the matter further.

The wholesale club operator, based in Issaquah, Wash., is not removing products like Coke and Diet Coke from store shelves, but it does not plan to restock them "until the matter is resolved," according to the message on its site.

Coca-Cola said in a statement late Monday it won't comment on ongoing negotiations but said Costco is an important customer and that it is committed to working with it "in a spirit of fairness."

This dispute is notable given the size and visibility of both companies, said Jim Hertel, managing partner at retail consulting firm Willard Bishop.

"It's not unprecedented, but it doesn't happen every day," Hertel said.

Earlier this year grocer Delhaize SA in Belgium said it would no longer stock at least 250 Unilever products because the food and consumer products maker was making "unprecedented" demands that would force retail prices up 30 percent, the two companies reached an agreement within months.

But the pricing pressure is more intense at Costco, whose business model is designed around offering lower prices than traditional retailers.

Hertel said most likely, the companies will recognize there is a mutual interest and will find a way to resolve it.

"These are complex relationships and hugely valuable," he said.

Who will win? Beverage analysts said don't bet against that famous logo.

"This is not going to bully Coke into changing its pricing strategy," said John Sicher, editor of trade publication Beverage Digest. "I think Coke is going to basically be focused on the right price and right market for its products, no matter what."
 

CycloWizard

Lifer
Sep 10, 2001
12,348
1
81
People are free to buy or not buy the product based on the price. If Coke wants to try to charge more, let them. I prefer Coke to Pepsi, but I'd buy Pepsi if Coke were more expensive. Until someone holds a gun to my head and makes me buy a Coke, I don't see how it's "gouging" for me to voluntarily pay $x for Coke.
 

jhu

Lifer
Oct 10, 1999
11,918
9
81
I don't see how that's gouging. Hell, people pay more for bottled water!
 

alphatarget1

Diamond Member
Dec 9, 2001
5,710
0
76
People are free to buy or not buy the product based on the price. If Coke wants to try to charge more, let them. I prefer Coke to Pepsi, but I'd buy Pepsi if Coke were more expensive. Until someone holds a gun to my head and makes me buy a Coke, I don't see how it's "gouging" for me to voluntarily pay $x for Coke.

And merchants like Costco also has the right to not buy Coke's crap. I personally don't drink soda that much and applaud Costco for shunning Coke.
 

CallMeJoe

Diamond Member
Jul 30, 2004
6,938
5
81
People are free to buy or not buy the product based on the price. If Coke wants to try to charge more, let them. I prefer Coke to Pepsi, but I'd buy Pepsi if Coke were more expensive. Until someone holds a gun to my head and makes me buy a Coke, I don't see how it's "gouging" for me to voluntarily pay $x for Coke.
Agreed. If there were a Cola Cartel with a futures market that manipulated Cola prices across the board, you'd have a valid gouging complaint. As long as I can choose Coke, Pepsi, Royal Crown or Jones Cola each at its own price point (not to mention all the generic Colas), gouging not in evidence.
 

Acanthus

Lifer
Aug 28, 2001
19,915
2
76
ostif.org
Their hike will not be sustainable without Pepsi making the same move.

A 30% price hike is significant... That would mean $1.89 2-Liters at the grocery store.

I've shifted to only buying the sales now since they climbed up from $1.19 to $1.49, at $1.89 i would switch to generics or just stop buying it.
 

dawp

Lifer
Jul 2, 2005
11,347
2,710
136
i drink water coffee beer wine liquor

that is an interesting cocktail there. how's the taste?

as far as coke is concerned, I drink very little soda and mostly for the caffeine, If coke is so much higher than other choices, I won't by it.
 

Mursilis

Diamond Member
Mar 11, 2001
7,756
11
81
Coke and Costco are in an argument over the price increase from Cocacola that would be approximately a %30 retail price increase.

Good - heck, I wish Coke would triple the price. Maybe if we can wean more fat people off their sugar-filled Super Big Gulps (560 calories in a single beverage!!) or whatever, we can do something about the obesity epidemic. There's nothing good about most sodas. Drink $#@!$ water, dummies!
 

Robor

Elite Member
Oct 9, 1999
16,979
0
76
Buy another brand. When they got above $1.25 / 2 liter I switched to the 'store brand'. Publix is $.79 / 2 liter and just fine with me.
 

TruePaige

Diamond Member
Oct 22, 2006
9,874
2
0
Good - heck, I wish Coke would triple the price. Maybe if we can wean more fat people off their sugar-filled Super Big Gulps (560 calories in a single beverage!!) or whatever, we can do something about the obesity epidemic. There's nothing good about most sodas. Drink $#@!$ water, dummies!

I like my water to taste like something, thank you very much. Not even close to fat.

Coke is my favorite non-coffee drink. I buy the 3/$9 12 fridge packs and 24/$5 Dasani (sometimes I can get it for $4) for the wife. Dasani is another great tasting product, it just tastes better than all the other waters on the market.

Coke Reward points are nice too..it's like they are paying me for something I would have done anyway. Free car rentals, hotel discounts, etc....
 

PokerGuy

Lifer
Jul 2, 2005
13,650
201
101
"Gouging" the public? WTF? Did coke become a critical need overnight or something? I'm pretty sure there is plenty of competition out there. If you don't want to pay more for coke, you can buy something else. Not gouging by any means.
 

AyashiKaibutsu

Diamond Member
Jan 24, 2004
9,306
4
81
Good - heck, I wish Coke would triple the price. Maybe if we can wean more fat people off their sugar-filled Super Big Gulps (560 calories in a single beverage!!) or whatever, we can do something about the obesity epidemic. There's nothing good about most sodas. Drink $#@!$ water, dummies!

Fat people switch to diet all the time and just gain even more weight because they just eat even more mcdonalds to make up for it. Granted, I switched to diet and lost a huge amount of weight, but I also made changes to my diet.
 

brandonbull

Diamond Member
May 3, 2005
6,363
1,222
126
Good - heck, I wish Coke would triple the price. Maybe if we can wean more fat people off their sugar-filled Super Big Gulps (560 calories in a single beverage!!) or whatever, we can do something about the obesity epidemic. There's nothing good about most sodas. Drink $#@!$ water, dummies!

Gee comrade, what else can the "state" decide for individuals?
 

Mursilis

Diamond Member
Mar 11, 2001
7,756
11
81
Gee comrade, what else can the "state" decide for individuals?

:rolleyes: Pay attention, kid. The Coca-Cola Corp. is not the state. I never once asked the state to outlaw cola. Hell, I'm on record in this forum for being pro-pot legalization, so why the heck would I want the state to outlaw Coke but allow pot?!?
 

Thump553

Lifer
Jun 2, 2000
12,837
2,621
136
Gee comrade, what else can the "state" decide for individuals?


Brandonbull: You either mischaracterize or totally misunderstand Mursilis' comment. How is the manufacturer's decision to raise prices an action of the government? Typical teabag reaction.

This is NOT price gouging, there is nothing essential about carbonated sugar water nor is there a scintilla of evidence of any illegal market control. This is capitalism pure and simple, the natural tension between buyers and sellers in an open market. If Coca Cola can squeeze more profit out of their product, all the more power to them. Ditto to Costco-they are also seeking to preserve and expand their profits at their end of the marketing chain, and are crying crocidile tears with their protecting the consumer nonsense.

I'm startled this even made the news-excellent negotiating tactic on the part of Costco's PR people.
 

Wheezer

Diamond Member
Nov 2, 1999
6,731
1
81
LOL...price gouging?...what a crock of shit.

Hate to break it to you but the soda manufactures have been "price gouging" since day one.

It is colored sugar water....it probably costs them less than .5 to make a 2L of pop....including the water, the ingredients, the bottle, the cost of equipment, employees, fuel and power to make it.

If you want to talk price gouging lets talk about regular water.....THAT is the best gig they have and people eat that shit up without thinking twice.

I used to make the stuff and I can tell you that even at .89 for a 2L (a price rarely seen) they are making a ton of money, so to suddenly call this price gouging is bullshit.

Here is how it works....I am Coke...I go to Costco and tell them that I can give them a price break if they buy 100 cases of pop. Most places pay 5.00 a case but if they buy 100 cases I'll sell it to them at 4.50/case. 2L come 8 bottles per case so at .99 Costco makes 3.42 per case which is pretty good considering the volume that they move. And pop is used to draw people into the stores, not really a solid money maker.

But what is happening is Costco wants a better price, and well Coke said this is the best that we can do, and Costco said...no it's not, we'll only pay you 3.50/case and if you don't give us this price we'll stop carrying your product.

Coke said fine...fuck you....the less you sell here the more we'll sell at Wal-mart, Sams club and Kroger....you know...your competitors so go ahead and yank it.

Good for coke.

If costco wants to shoot themselves in the foot...go ahead.
 

K1052

Elite Member
Aug 21, 2003
52,123
45,141
136
Costco is a tremendous retail presence and I doubt the pre-holiday timing of this is totally unrelated. If their suppliers are trying to increase prices before the holiday shopping season really swings into gear I can see how Costco would want to send a message that they are willing to discontinue carrying products if they see dramatic increases.

Considering how cut throat the beverage industry is loosing this kind of market share to Pepsi has to be really gnawing at the Coke brass.
 

BoberFett

Lifer
Oct 9, 1999
37,562
9
81
Pop prices have been crazy lately. $5 for a 12 pack? I've been cutting back intake quite a bit, but I haven't yet cut it out completely. I have precious few guilty pleasures and sweet, syrupy, caffeinated beverages are one of them.
 

K1052

Elite Member
Aug 21, 2003
52,123
45,141
136
LOL...price gouging?...what a crock of shit.

Hate to break it to you but the soda manufactures have been "price gouging" since day one.

It is colored sugar water....it probably costs them less than .5 to make a 2L of pop....including the water, the ingredients, the bottle, the cost of equipment, employees, fuel and power to make it.

If you want to talk price gouging lets talk about regular water.....THAT is the best gig they have and people eat that shit up without thinking twice.

I used to make the stuff and I can tell you that even at .89 for a 2L (a price rarely seen) they are making a ton of money, so to suddenly call this price gouging is bullshit.

Here is how it works....I am Coke...I go to Costco and tell them that I can give them a price break if they buy 100 cases of pop. Most places pay 5.00 a case but if they buy 100 cases I'll sell it to them at 4.50/case. 2L come 8 bottles per case so at .99 Costco makes 3.42 per case which is pretty good considering the volume that they move. And pop is used to draw people into the stores, not really a solid money maker.

But what is happening is Costco wants a better price, and well Coke said this is the best that we can do, and Costco said...no it's not, we'll only pay you 3.50/case and if you don't give us this price we'll stop carrying your product.

Coke said fine...fuck you....the less you sell here the more we'll sell at Wal-mart, Sams club and Kroger....you know...your competitors so go ahead and yank it.

Good for coke.

If costco wants to shoot themselves in the foot...go ahead.

Loosing the highest volume retailer on the planet just before the holidays in no way whatsoever represents a win for Coke.
 

Wheezer

Diamond Member
Nov 2, 1999
6,731
1
81
Loosing the highest volume retailer on the planet just before the holidays in no way whatsoever represents a win for Coke.

Really?...you don't think they sat down crunched the numbers and said...eh, so what...given their sales volume overall we would loose more money by giving them the price they want vs. losing them as a customer...cut 'em loose.

and you should REALLY check into your statement....because Coke sells more product through McDonalds at a MUCH higher profit than they would EVER make through Costco.

Coke can afford to make up the volume from other major retailers....and they will....in the grand scheme of things Costco is a drop in the bucket and when they realize how much they'll lose in profits from trying to show up Coke...they'll go crawling back and beg for the original price offered and Coke will just smile and say fuck you.