Cisco to sell Linksys

[techs]

http://www.reuters.com/article/2012/12/16/us-cisco-linksys-bloomberg-idUSBRE8BF0KH20121216

Cisco hires bank to sell home wireless router unit: report

Networking equipment company Cisco Systems Inc (CSCO.O) has hired Barclays (BARC.L) to sell its Linksys home router unit, a report said on Sunday.

The business, which Cisco acquired for $500 million in 2003, will likely be valued for less because it has low margins, according to Bloomberg.

The sale is part of Cisco's strategy to shed its consumer unit and focus on its software and technology services businesses.

Last year, Cisco axed its Flip camera business as part of this strategy.



(posted in OT for the stock market gurus)

 

[masteryoda34]

I never understood why Cisco was in low margin consumer markets. Doesn't seem to fit with the rest of the business.

 

[SagaLore]

Dell might as well buy them considering the other companies they have bought fairly recently.

 

[PottedMeat]

Dell might as well buy them considering the other companies they have bought fairly recently.

ooh, how about HP? they'll buy anything at any price!

 

[Acanthus]

Considering Cisco didn't adopt the brand with their name or integrate any good technology into the brand... It's a wonder it didn't make any money.

Linksys wasn't good before or after the merger.

 

[SagaLore]

ooh, how about HP? they'll buy anything at any price!

Yea then kill the product with a slow painful death, OR they will flip flop on their strategy and axe the product almost immediately.

 

[Pardus]

The WRT54GL was there most popular model, everything since then, junk.

 

[SagaLore]

Considering Cisco didn't adopt the brand with their name or integrate any good technology into the brand... It's a wonder it didn't make any money.

Linksys wasn't good before or after the merger.

What are you talking about? As soon as they bought it they redesigned the chassis and put Cisco on it. And linksys WAS good for what it was prior to the acquisition - something inexpensive for the home use market.

 

[evident]

The WRT54GL was there most popular model, everything since then, junk.

my E4200 has been pretty badass. what other company makes a better router for the home?

 

[mgttr]

my E4200 has been pretty badass. what other company makes a better router for the home?

I agree. My E4200 version 1.0 is an awesome router.

 

[child of wonder]

I agree. My E4200 version 1.0 is an awesome router.

+2

Though I'm glad Cisco is trying to focus more on their bread and butter. Their QA on UCS code has sucked the last several months.

 

[JackBurton]

my E4200 has been pretty badass. what other company makes a better router for the home?

Apple

 

[blankslate]

Apple

hell no.

 

[techs]

Didn't Cisco also buy a tv set top box maker? Maybe Scientific Atlanta?

 

[ringtail]

``

 

[wirednuts]

i guess brand recognition is valuable... but in a technology market where most consumers dont even know what a router is let alone what brands are good?

 

[wirednuts]

D-Link is better
ASUS is better

NOO!!! d link?!?! really? ?!?! no. not even close.

and does asus make all of their networking components? i thought some of their stuff was re-badged.

 

[SandEagle]

The WRT54GL was there most popular model, everything since then, junk.

loved the WRT54GL. served me well for 8 years. replaced it recently with an EA4500. so far, so good

 

[Dari]

Didn't Cisco also buy a tv set top box maker? Maybe Scientific Atlanta?

Yeah. Not much has come of that since the cable companies dictate what goes into the boxes...

 

[ringtail]

``

 

[ultimatebob]

I wouldn't be surprised if Samsung bought them. They seem to be getting their fingers into everything else technology related.

 

[Brainonska511]

D-Link is better
ASUS is better

You have to take the devices on a case by case basis.

 

[boomhower]

I agree. My E4200 version 1.0 is an awesome router.

Same here. I had a 54gl before it and the previous high end dual band before the E4200. All worked great and my next will probably be another when AC gets rolling.

 

[blurredvision]

my E4200 has been pretty badass. what other company makes a better router for the home?

IMO, Buffalo.

 

[ultimatebob]

my E4200 has been pretty badass. what other company makes a better router for the home?

The newer Netgear routers are pretty good.