the question that is asked isn't: "do you like cilantro?" It's: "Why?"
and that is an awesome question, worthy of much funding. It's about the genetics of smell and taste, heritabilty, and discovering the components of how this stuff works has wide-ranging applications.
Otherwise, you might as well repeat the infamous Palin comment from 2008: "All those researchers studying them fruit flies in Paris France!"
Well, Mr. Palin, without studying "fruit flies," we would know nothing of modern genetics--for example, the fact that the Palin family tree does not branch.