Pliablemoose
Lifer
- Oct 11, 1999
- 25,195
- 0
- 56
This will definitely boost sales, and at not a whole lot of risk, the average car is traded in/sold when the interior starts to look shabby.
Where Chrysler's (or the suppliers) gonna lose their ass is on minivans, pickups and Jeeps.
Interesting changes at Chrysler, wonder what they're going to do next...
It comes on the heels of this:
The other thing I suspect is that many buyers planning on keeping their new Chrysler product forever will be so plagued with electrical problems (failing sensors etc) at around 100-150K miles they'll give up & sell it.
Where Chrysler's (or the suppliers) gonna lose their ass is on minivans, pickups and Jeeps.
Interesting changes at Chrysler, wonder what they're going to do next...
It comes on the heels of this:
Chrysler Group has begun warning some of its weakest dealers that it may attempt to shut them down if they don't improve sales within six months, The Wall Street Journal reported.
Years of declining market share have left Chrysler, General Motors and Ford with too many dealers, which can lead to undercutting of prices, squeezing more successful dealers and getting less "bang for automakers' marketing buck," the story said.
GM has about 6,900 dealers, Ford has 4,200 and Chrysler 3,700. With U.S. market shares of about 23 percent, 16 percent and 14 percent, respectively, that amounts to about 300 dealers per one point of U.S. market share held by GM, about 280 a point for Ford and 270 for Chrysler.
By contrast, Toyota has about 1,400 dealers, and its 16 percent market share gives it about 90 for each market-share point, the WSJ pointed out
The other thing I suspect is that many buyers planning on keeping their new Chrysler product forever will be so plagued with electrical problems (failing sensors etc) at around 100-150K miles they'll give up & sell it.