If I was just a little further north (inside the perimeter), I'd have Chipotle restaurants all around.
I introduced a friend to Chipotle. He travels around the country all the time, but absolutely loves Chipotle. He's eaten at the same hole-in-the-wall Mexican places in San Diego that my brother and I have eaten at. His family is from Texas and most of their meals growing up were Mexican or Tex-Mex. Unlike him, I'm not really a fan of Mexican food in general. Chipotle blows me away with awesome flavor every goddamn time and mister-Mexican-food absolutely loves it too. It's just some basic ingredients, with awesome quality and flavor. I don't care if someone says it's not Mexican. I don't even particularly like Mexican food.
He wanted to get a bunch of people together and start a franchise in our town because there's absolutely no question it would be profitable. Unfortunately, Chipotle doesn't do franchises. 🙁