Think about it, what if ATI put all their $$$ in R&D since they didn't have to compete with nVidia for the GPU market? Then they could design the most powerful GPU. nVidia could then quit R&D on their GPU's and concentrate on motherboard chipsets. IMHO, nVidia makes the best motherboard chipsets while ATI makes the best GPU's.
Chew on this: ATI makes GPU, nVidia makes NB's!
- Thread starter NokiaDude
- Start date
Jeff7
Lifer
- Jan 4, 2001
- 41,596
- 19
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....competition between the two companies dies off, and most need to put lots of money into R&D goes away. The market stagnates, until someone else, like Matrox perhaps, takes advantage of this, and gets a chance to leap ahead of the others. Competition again comes back into the picture.
ScrapSilicon
Lifer
- Apr 14, 2001
- 13,625
- 0
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When I was in college *!@# years ago, there was a Wendy's and a McDonalds right across the street from each other. I would get a Wendy's hamburger, then go across the street and get McDonalds fries and a strawberry shake.
Ahhh. The good ol' days.
Steak and Shake's shakes, Mc Donalds fries, and Hardees 6dollar burger. AKA heart attack for ~$8.
Why would anyone make faster GPU's when there was no need, since there was no one else in the market to force them to bother?
They would have market dominance, so the R&D would stagnate, the profits from selling cards would go back into the company and stay there, no need to invest, because you have a 100% market share.
No competition, no drive to make better things.
I'm in no way agreeing with the fool that started this topic, however...I wanted to comment on your post.
...There IS a drive to make better GPUs. When you have a product that your customer only needs a certain number of, in this case one as you only need one videocard to run a computer, then you can only sell so many of them to your consumer base. That's where R&D would come into play. New technology would give the consumer a reason to upgrade.
Lets look back when the 9700Pro and 9500Pro arrived. Let's also say nVidia wasn't around. Alright, so all of the Gear-Heads go and buy the 9700Pro $400 the prosumers go and buy the 9500Pro. 6 months down the road the 9700pro has dropped in price so more people are buying them, some who had bought the 9500pro are even upgrading to the 9700pro. Six more months down the line the videocards are even cheaper because people are buying less of them. Why? Because most of everyone already has them. So now even good ol' Grandma and Grandpa can afford the $100 9500pro. We fast forward a year and you're getting a 9500pro just for filling up your tank with gas at the local stop'n'shop.
See where this is going?
Now, introduce the X800Pro and X800XT into the picture, and viola. The cycle starts again. Granted without competition we'd probably see a much slower development than we do now. I, however, am just pointing out that you are false in saying that there would be absolutely zero need to improve when you have market dominance.
MangoTBG is correct, the GPU market would be almost stagnant, but not quite.
Consider Microsoft and their monopolies in desktop OSes, Office suites, and browsers.
Development on browser features slowed way down but didn't entirely stop as there have been minor additions to attempt to add a server OS monopoly to the family.
Office suites, MS adds a sniny new look every couple of years to make you think it has changed, plus a few new features so it looks like your old copy of Office is missing something.
Windows itself gets the shiny new look, plus bundling of new apps in whatever areas MS thinks it might be able to leverage its OS monopoly into a chance to gain dominance (for example, DRM protected audio and video).
See, monopolies aren't all bad, nor do they mean an end to "innovation"!
Consider Microsoft and their monopolies in desktop OSes, Office suites, and browsers.
Development on browser features slowed way down but didn't entirely stop as there have been minor additions to attempt to add a server OS monopoly to the family.
Office suites, MS adds a sniny new look every couple of years to make you think it has changed, plus a few new features so it looks like your old copy of Office is missing something.
Windows itself gets the shiny new look, plus bundling of new apps in whatever areas MS thinks it might be able to leverage its OS monopoly into a chance to gain dominance (for example, DRM protected audio and video).
See, monopolies aren't all bad, nor do they mean an end to "innovation"!
DaveSimmons is correct that monopolies don't necessarily mean an end to innovation. However, I would tend to believe in the long run that if each company begins to dominate their respective industry (chipset and gpu) then thier innovation efficiencies will decrease (slower innovation) and each will have greater market control over quantity (which affects supply and then price).
Nvidia has only been making popular chipsets for less than 2 years now,lets not get ahead of ourselves. i'm still partial to Via even though i'm currently using Nvidia. Lets see how they stand the test of time.
Exactly, if anyone saw my post as being pro-monopoly then they should enroll in the Derek Zoolander Center for Kids Who Can't Read Good
Gamingphreek
Lifer
- Mar 31, 2003
- 11,679
- 0
- 81
Well i dont think ATI could do that. Nvidia is like Intel compared to ATI. Yeah ATi is coming back strong but Nvidia is dominant. I would be willing to bet that if they really really needed to either company could pull ahead and leave the other in the dust. However Nvidia owns more of the market right now, especially the workstation (quadro cards), and would probably win out in the end by sheer force.
Also one thing that people neglect is that while ATI and Nvidia are neck and neck in the gaming department, Nvidia dominates in worstation and Matrox in video editing, high end 2d and 3d design etc. The whole world though we all wish it was is not all about gaming.
-Kevin
Also one thing that people neglect is that while ATI and Nvidia are neck and neck in the gaming department, Nvidia dominates in worstation and Matrox in video editing, high end 2d and 3d design etc. The whole world though we all wish it was is not all about gaming.
-Kevin
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