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Charities should get together before they advertise on the same website

dullard

dullard

Elite Member
Two ads, shown one right after the other on the same website. I think the $33 a day for comfort seems a much better value. I mean, who doesn't want to spend $12,045 per year on a cat?

Charity Comparison.png
 
TBF, the cat is cuter than the child, and on the whole, most cats are less annoying than most children. Some cats are stupid assholes.
 
The Humane Society ad is a bad ad. It doesn’t say how many animals the $33 covers, or did they mean 33 cents per day?
 
IronWing said:
The Humane Society ad is a bad ad. It doesn’t say how many animals the $33 covers, or did they mean 33 cents per day?
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I agree. I take it as they wanted a one time donation of $33. But, it really just comes off bad in comparison. The other ad starts with $1 for food for a child, but I didn't capture the screen in time.
 
nakedfrog said:
TBF, the cat is cuter than the child, and on the whole, most cats are less annoying than most children. Some cats are stupid assholes.
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Agree with the annoying part. It just comes off as possibly the worst ad placement that I've seen. Mention it provides food and shelter. Something more than just comfort. And maybe mention they are only really asking for about a dollar per day like so many other charities.
 
dullard said:
Agree with the annoying part. It just comes off as possibly the worst ad placement that I've seen. Mention it provides food and shelter. Something more than just comfort. And maybe mention they are only really asking for about a dollar per day like so many other charities.
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These also look like they're Google Ad Services ads, so I'm not sure how much control these individual charities have over their specific exposure, but yes, the messaging does come off oddly.
 
Ken g6 said:
If they weren't independent groups I'd think might be a decoy effect strategy.
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I do find the decoy effect fascinating. I've often heard that any seller of anything should utilize it.

Think of a restaurant who's highest profit item is a ribeye steak for $30. But when they offer a lower profit chicken dish for $20, many people choose the chicken dish. But as soon as you put on an absurd $100 wagyu hamburger on the menu, then people flock to the seemingly cheap ribeye--which was your highest profit item. And the few people who do buy the hamburger also give you a massive profit. Win-win for the restaurant to simply have a dish that they don't expect to sell.

Same thing on the low end of prices. If you have a profitable $13 chicken sandwich that you want to sell more of, then put a $12 grilled cheese sandwich on the menu. People will find $12 for cheese to be a bad deal and suddenly like your profitable $13 chicken sandwich. Or say put a $12 chicken half-sized sandwich on the menu--same effect.
 
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Ken g6 said:
If they weren't independent groups I'd think might be a decoy effect strategy.
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Must remember that if I ever go back to selling things on ebay!

(I already borrowed Amazon and Steam's trick of randomly lowering and increasing prices - I've noticed it works on me, panicking me into buying when it's at the 'lower' price, for fear that it's about to go back up again, so started doing it for things I had on Ebay)
 
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