The Humane Society ad is a bad ad. It doesn’t say how many animals the $33 covers, or did they mean 33 cents per day?
They need to work on their communication skills.$33+/Month: The Mover
Help move an animal into the shelter when they have nowhere else to go. This provides an animal with one day of care.
I agree. I take it as they wanted a one time donation of $33. But, it really just comes off bad in comparison. The other ad starts with $1 for food for a child, but I didn't capture the screen in time.The Humane Society ad is a bad ad. It doesn’t say how many animals the $33 covers, or did they mean 33 cents per day?
Agree with the annoying part. It just comes off as possibly the worst ad placement that I've seen. Mention it provides food and shelter. Something more than just comfort. And maybe mention they are only really asking for about a dollar per day like so many other charities.TBF, the cat is cuter than the child, and on the whole, most cats are less annoying than most children. Some cats are stupid assholes.
These also look like they're Google Ad Services ads, so I'm not sure how much control these individual charities have over their specific exposure, but yes, the messaging does come off oddly.Agree with the annoying part. It just comes off as possibly the worst ad placement that I've seen. Mention it provides food and shelter. Something more than just comfort. And maybe mention they are only really asking for about a dollar per day like so many other charities.
Seems like even less and less control these days as everything is given over to automationThese also look like they're Google Ad Services ads, so I'm not sure how much control these individual charities have over their specific exposure, but yes, the messaging does come off oddly.
Seems like even less and less control these days as everything is given over to automation
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I do find the decoy effect fascinating. I've often heard that any seller of anything should utilize it.If they weren't independent groups I'd think might be a decoy effect strategy.
If they weren't independent groups I'd think might be a decoy effect strategy.