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Chain licenses 'Once Upon a Time' clothing line and uses a plus size chick to model it?

JEDI

JEDI

Lifer
https://www.buzzfeed.com/keelyflaherty/theres-a-new-once-upon-a-time-clothing-line-and-its-magical

grid-cell-16551-1476739920-9.jpg


You spend all that $ to license the merchandise and cant get a better model?
 
She's fine, and probably is very representative of a large part of their demographic too.
 
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