Chain licenses 'Once Upon a Time' clothing line and uses a plus size chick to model it?

[JEDI]

https://www.buzzfeed.com/keelyflaherty/theres-a-new-once-upon-a-time-clothing-line-and-its-magical

You spend all that $ to license the merchandise and cant get a better model?

 

[Eug]

She's fine, and probably is very representative of a large part of their demographic too.