Are, what? Goalpost changes? Yes-sirree (this was actually in the spell-checker's dictionary!). I see no card in those graphs comparable to my own MSI Gaming, the newer GE, nor the Asus Strix. .
If you all care about are scientifically measured dBA readings, sure. However, can your human ear actually tell the difference when gaming or watching movies? Surely you have either some good headphones or speakers when you either play games or watch movies with surround sound? I cannot hear my videocards when gaming or watching movies.
I don't know about you but when I hear these R9 290 cards at idle and full load, they are whisper quiet:
http://www.youtube.com/watch?v=ny2xtrT4AiU
^ If you put any of the top after-market R9 290X cards inside a dampened case like the Fractal R4/5, you will not be able to hear them with a custom fan curve.
Seems to be the same things are repeated over and over the internet:
1) R9 290 / 290X are hot and loud at load.
980 G1 Gaming = 43 dBA
http://www.techpowerup.com/reviews/Gigabyte/GeForce_GTX_980_G1_Gaming/26.html
vs.
Sapphire Tri-X 290X = 37 dBA
http://www.techpowerup.com/reviews/Sapphire/R9_290X_Tri-X_OC/23.html
2) R9 290/290X are loud at idle.
I guess PC gamers now have no idea how to set up a custom fan curve in MSI AB to drop fan speeds to levels that are inaudible? 25 dBA at idle. That's not good enough? That's not even close to the best cooler for R9 290/290X cards.
The one consistency seen online since HD7970 review is gamers refuse to be open minded about AMD's open air after-market designs as if they don't even exist. Additionally, the fan curves programmed into the BIOS are fully adjustable to your own liking with 3rd party software. Want to run your R9 290/290X at 50-60C at idle at low % fan speed, you have that option.
When MSI Lightning R9 290X runs at
71C at 1150mhz overclock, you realize just how much headroom you have to drop noise levels and let the card operate at 80-85C?
It's as if since Kepler, all logic about how after-market open air heatsinks function and the context of the maximum ASIC operating temps have went out the window courtesy of close-minded reviewers focusing on AMD reference blower designs and NV's constant PR/marketing wrt GPU's perf/watt and power usage. All we now hear is perf/watt this and that and loud noise levels automatically assumed as a result of higher power usage. Unfortunately this mantra has clouded reason because both concepts do not take into account perf/watt of the
total system power usage in games or the readily available option buying an after-market open air heatsink design and setting up a custom fan curve to fit your own specific needs.
This reminds me of the Fermi debacle where I ended up on the opposite end of the spectrum, actually defending the cards. Much to my surprise after re-applying after-market TIM on my 470s and setting up a custom fan curve in AB, I never saw those ludicrous 92-94C loads and 50+ dBA noise levels that nearly every reviewer claimed as 100% true.
Don't forget that with 2-3 cards, AMD has ZeroCore power that basically shuts down the secondary and tertiary cards so that they operate at < 5W.