Are you looking at the drive or the box?
I bought a "Cendyne" 52x burner from OfficeMax and on the back of the box, the part # was the exact Lite-On part number.
Also, the physical drive itself looked just like a Lite-On drive. In fact, there was no mention of the Cendyne name anywhere and it had the orginal Lite-On sticker on top of the drive.