CeBIT news - NVIDIA defines new class of GPUs called Motherboard GPUs

[Gstanfor]

From CeBIT

NVIDIA Corporation (Nasdaq: NVDA) defines new class of GPUs called Motherboard GPUs (mGPUs).

NVIDIA has announced a new class of motherboard GPUs at CeBIT, which will be based on GeForce 7-class graphics processors.

GeForce 7050 motherboard GPUs for AMD platforms will be available next month while products supporting the Intel Core2 and Quad Core platforms will be available this summer.

NVIDIA Corporation (Nasdaq: NVDA) defines new class of GPUs called Motherboard GPUs (mGPUs).

* In 2006, NVIDIA became the only independent supplier of GPUs. With the launch of this new category, mGPUs, NVIDIA is transforming mainstream PC graphics performance. Requirements for the mGPU include:

o DX9.0 (ShaderModel 2.0) and above API support
o At least one digital connector (DVI/HDMI 1.2) with HDCP
o Multi-display support
o Dedicated video processing engine, (minimum HQV score of 80)
o Windows Experience Index 3.0 and above

* At CeBIT, NVIDIA is demoing new GeForce 7050 Motherboard GPUs for AMD platforms. Available next month, the new GeForce 7050 mGPU offers:

o Award-winning NVIDIA GeForce 7-class graphics
o On-board HDMI interface for simplified digital connection
o NVIDIA PureVideo engine, delivering stellar visual quality and performance for high definition and standard definition content.
o NVIDIA nForce 630a core logic subsystem delivering uncompromised features and performance

* NVIDIA will also showcase the world?s first mGPU for Intel platforms. Available this summer, the GeForce 7050/nForce 630i solution will deliver:

o Rich graphics and leading performance for Intel Core2 and Quad Core platforms
o World?s first integrated HDMI support enables playback of protected digital content from the PC direct to high definition televisions
o NVIDIA nForce core-logic provides advanced storage and networking features for today?s connected digital lifestyles

In the last two years the use of 3D applications such as Microsoft Vista, Adobe, iTunes and Internet applications such as Google Maps and Second Life, have become prevalent among enterprise and consumer PCs.

Today, mainstream PCs require quality graphics that provide performance and stability that has never been seen. The impact of 3D applications on the market is pushing the GPU to the forefront of both consumer and enterprise purchasing decisions.

As the only independent GPU provider in the world, NVIDIA is well positioned to capitalize on this emerging trend and provide top-to-bottom product solutions for every market and price point.

NVIDIA is the second largest core-logic supplier in the world. It is the largest supplier overall of core-logic solutions for AMD desktop, notebook, workstation, and server platforms. 8 out of 10 PCs sold at retail ship with NVIDIA nForce technology inside.

 

[tuteja1986]

Something that ATI/AMD has already done this ... late to the party and a new marketing BS "world?s first mGPU". But with Nvidia marketing power and PR will fool non highly technical literate into thinking MGPU is very new concept and something that hasn't been done. Make it sound like revolutionary !!

 

[Gstanfor]

Gee, I never realised ATI were still a stand-alone GPU company!

I'd much rather sell budget oriented customers a solution such a this than some VIA abomination with S3 UniRust graphics on board, and I'm confident that if you lay out 4 different motherboards - one with intel, one with ATi, one with S3 and one with nvidia integrated GPU 9 out of ten consumers will pick the motherboard with the nvidia GPU.

 

[Kromis]

Ayyiiieeee!

 

[tuteja1986]

Originally posted by: Gstanfor
Gee, I never realised ATI were still a stand-alone GPU company!

I'd much rather sell budget oriented customers a solution such a this than some VIA abomination with S3 UniRust graphics on board, and I'm confident that if you lay out 4 different motherboards - one with intel, one with ATi, one with S3 and one with nvidia integrated GPU 9 out of ten consumers will pick the motherboard with the nvidia GPU.

In mobo... Nvidia don't have the huge marketing branding power that Intel and Asus do...

If you put Asus ATI 690G , MSI Nvidia MGUP , Gigabyte SIS , DFI VIA...

people would most likely pick the Asus motherboard.

 

[Stumps]

Originally posted by: Gstanfor
Gee, I never realised ATI were still a stand-alone GPU company!

I'd much rather sell budget oriented customers a solution such a this than some VIA abomination with S3 UniRust graphics on board, and I'm confident that if you lay out 4 different motherboards - one with intel, one with ATi, one with S3 and one with nvidia integrated GPU 9 out of ten consumers will pick the motherboard with the nvidia GPU.

and you would be dead wrong...

the average consumer of such products, the average joe with very little knowledge about the differences between intergrated hardware will always pick the brand that they have heard of the most...and the winner would be Intel.

 

[Gstanfor]

Not true at all Stumps, unless you are referring to business buyers or first time computer buyers. Even then amongst first time buyers its quite amzaing how many people are aware the Intel are the 'bad guys" and AMD the "good guys" and will ask for an AMD based machine.

 

[Stumps]

Originally posted by: Gstanfor
Not true at all Stumps, unless you are referring to business buyers or first time computer buyers.

nope I was refering to the student or mum and dad buyer, the average buyer....unless they are tech savvy or have had somebody tell them what to buy, they have no idea what the difference is between brand names and what features each one has...but there is one thing that is for sure...they have heard of Intel...

when browsing the boxes of each board they will be looking for anything that they would recognise...that is always Intel.

and before you cry fanboy, I'm not...I've just had a lot of experience in retail and I know what sells...

The Average buyer doesn't really care about who has the best feature set and stuff like that, they just go for what they think is the best and everybody has heard of Intel....

 

[Stumps]

Originally posted by: Gstanfor
Not true at all Stumps, unless you are referring to business buyers or first time computer buyers. Even then amongst first time buyers its quite amzaing how many people are aware the Intel are the 'bad guys" and AMD the "good guys" and will ask for an AMD based machine.

I won't argue with that, it's getting more common to hear things put that way...but 9 out of 10 "Average" people have no idea who AMD is (Especially in Australia...AMD's advertising is virtually non exsistant).

Same goes for Nvidia....they aren't really well know to the unenlightened masses.

Somebody walks in to the store I work in, they generally don't ask for "an Nvidia such and such with X amount of ram", it's always "I'm after a Video thingy card with X amount of memory...what do you have?"

I could sell them anything I wanted too and they would be happy with it as long as it suited their budget and it sounded good.

Sad but true...

 

[Gstanfor]

Those that buy intel usually buy on cost alone (and end up with celerons + intel integrated crap/ 40gig HDD). Brand recognition has very little to do with it.

There are plenty of tightwads in the world.

9 out of 10 "Average" people have no idea who AMD is (Especially in Australia...AMD's advertising is virtually non exsistant).

That hasn't been my experience, but then I am a standalone business, not a harvey-norman department and I'm, quite sure they attract a different class of buyer than I do (I usually get them on the second computer system purchase...).

 

[Stumps]

Originally posted by: Gstanfor
Those that buy intel usually buy on cost alone (and end up with celerons + intel integrated crap/ 40gig HDD). Brand recognition has very little to do with it.

There are plenty of tightwads in the world.

9 out of 10 "Average" people have no idea who AMD is (Especially in Australia...AMD's advertising is virtually non exsistant).

That hasn't been my experience, but then I am a standalone business, not a harvey-norman department and I'm, quite sure they attract a different class of buyer than I do (I usually get them on the second computer system purchase...).

I work for a smaller company as well (we have 6 stores across Sydney), we tend to get a lot of the mum and dad buyers that want' something a little better than Harvey Norman can provide but they still aren't sure what they want..the have a budget and a small idea of a brand name that a more tech savvy family friend has told them(It's that friend that has usually pointed them in our direction).

Sure it is getting much more common these days to have the "average" customer ask for an AMD...but most still ask for Intel and when you try to point them in the direction of AMD, they usually respond with "I've never heard of them, they are the same as Intel, right?"

unfortunately this is why most people end up with Celeron's and Intel intergrated crap..they simply don't know any better.

I always try to do the right thing by the customer..I for one WOULD recommend and Nvidia or ATI intergrated setup over the slightly cheap Intel setup...but that's because I know better.

How many computer stores have you ever been in to and found that the sales person really doesn't have a clue and will just try to make a quick sale.

I could make a list but I don't think that fusetalk could cope with such a list...

 

[Gstanfor]

I guess I must attract more educated consumers than the norm then. I believe the Online Access Centres that I help out with a bit of volunteer work have really helped to educate the general public about computing. Its one of the smarter initiatives our government has had and I'm glad they weren't simply canned (like in other states) when the federal funding dried up.

How many computer stores have you ever been in to and found that the sales person really doesn't have a clue and will just try to make a quick sale.

I'd compare most computer merchants to shonky used car dealerships frankly... (and not being racist but I wouldn't even set foot inside an Asian run store - you can guarantee cheap and nasty PC-Chips based machines (different actual brand names of course) in those stores.

 

[Stumps]

Originally posted by: Gstanfor
I guess I must attract more educated consumers than the norm then. I believe the Online Access Centres that I help out with a bit of volunteer work have really helped to educate the general public about computing. Its one of the smarter initiatives our government has had and I'm glad they weren't simply canned (like in other states) when the federal funding dried up.

LOL...I never thought I would see the words Smarter and Government in the same sentence when refering to Australian politics...

 

[Gstanfor]

Originally posted by: Stumps

Originally posted by: Gstanfor
I guess I must attract more educated consumers than the norm then. I believe the Online Access Centres that I help out with a bit of volunteer work have really helped to educate the general public about computing. Its one of the smarter initiatives our government has had and I'm glad they weren't simply canned (like in other states) when the federal funding dried up.

LOL...I never thought I would see the words Smarter and Government in the same sentence when refering to Australian politics...

It is a rarity isn't it? Believe me our management committee & the bureaucrats who oversee the centres have plenty of lively "debates" (they try to force us to run the centres like a nanny state), but we usually get what we want or close to it.

 

[tuteja1986]

What kind of education did you teach em ? "ATI isn't a good company because blah blah blah .... and Nvidia is so awesome because blah blah blah... ". Then all your student would be like OMG Gstanfor knows all... we should buy Nvidia product and recommend nvidia to all our friends , family and any one that ask for our advice on this matter.

This AMD MGUP Board
http://firingsquad.com/hardware/amd_690_chipset_performance/
AMD 690 :
CPU Interface
# Socket AM2 supporting AMD Sempron AMD Athlon 64, Athlon 64 X2 dual-core and AMD Athlon 64 FX processors
# 1GHz HyperTransport interface speeds


2D Acceleration Features
# Highly optimized 128-bit engine capable of processing multiple pixels per clock
# Game acceleration including support for Microsoft?s DirectDraw

3D Acceleration Features
# Full DirectX 9.0 support
# 3D texture support, including projective 3D textures
# Anti-aliasing using multi-sampling algorithm with support for 2, 4, and 6 samples

Motion Video Acceleration Features
# Enhanced MPEG-2 hardware decode acceleration
# MPEG-4 decode support
# Hardware acceleration for WMV9 playback
# Supports top quality DVD and time-shifted SDTV/HDTV television playback with low CPU usage

TV-Out
# Integrated TV encoder from ATI?s Xileon products with on-chip DAC with integrated Avivo engine
# Supports Macrovision 7.1 copy protection standard (required by DVD players)
# Supports the formats of YPbPr component output

Multiple Display Features
# Dual independent displays including two digital outputs
# Resolution, refresh rates, and display data can be completely independent for the two display paths
# Both display controllers support true 30 bits per pixel throughout the display pipe
# Supports both interlaced and non-interlaced displays
# Integrated HD Audio controller for HDMI audio data

SurroundView
# SurroundView feature allows support for up to four independent monitors for systems equipped with an additional ATI discrete graphics card

DVI/HDMI
# Supports a TMDS interface, enabling DVI or HDMI 1.3
# HDCP 1.1 support on data stream with on-chip key storage
# Supports HDMI audio together with Realtek?s driver providing single control for user on all audio adjustments
# Supports HDMI audio enhancements, such as equalizer, 5.1 channel, surround sound effect, karaoke, and head phone virtualization

Universal connectivity
# A-Link Xpress II to/from AMD North Bridge, providing high bandwidth for high-speed peripherals
# 10 USB 2.0 ports
# SATA Gen 2 PHY support at 3.0Gb/sec bandwidth
# 4 ports SATA AHCI controller supports NCQ and slumber modes
# ATA/133 controller supports up to UDMA mode 6 with 2 drives (disk or optical)
# HPET (high precision event timer), ACPI 3.0, and AHCI support for Windows Vista
# UAA (Universal audio architecture) support for high-definition audio and modem
# PCI v2.3 (up to six slots)

Chinebench 9.5
AMD RS690 : 706
Intel G965 : 659
Geforce 6150 726

DivX Conversion
Intel G965 : 4:51
Geforce : 5:29
AMD RS690 : 5:35

LAME MT MP3 Encoding
Intel G965 : 2:45
AMD RS690 : 2:58
Geforce 6150 : 2:58

Window Media Encoder 9
Intel G965 : 2:01
Geforce 6150 : 2:06
AMD RS690 : 2:12

Total Power Consumption - IDE
AMD RS690 : 76
Intel G965 : 77
Geforce 6150 : 78

Total System Power Consumption - Load
Intel G965 : 128
AMD RS690 : 132
Geforce 6150 : 151

FEAR 1024x768x32 0xAA Trillinear
AMD 690 : 31
Intel G965 : 27
Geforce 6150 : 17

FEAR 1024x1024x32 0xAA Trillinear
AMD 690 : 20
Intel G965 : 17
Geforce 6150 : 11

Oblivion Montains Area 800x600x32 0xAA Trilinear
AMD 690 : 22.6
Geforce 6150 : 14.8

Half life 2 Lost Coast 1280x768x32 0xAA Trilinear
AMD 690 : 23.5
Geforce 6150 : 19.9
Intel G965 : 4.2

Company of Heroes Lowest Quality 1024x768x32 0xAA Trilnear
AMD 690 : 31.9
Intel G965 : 28.3
Geforce 6150 : 16.9

Quake 4 Low Quailty 1024x768x32 0xAA Trilinear
Intel G965 : 10.8
AMD 690 : 9.5
Geforce : 7.4


Have you bought and Sold any AMD 690 or are you waiting for Nvidia MGPU motherboard before you start recommending these type of chipset.

 

[Keysplayr]

Originally posted by: Stumps

Originally posted by: Gstanfor
Gee, I never realised ATI were still a stand-alone GPU company!

I'd much rather sell budget oriented customers a solution such a this than some VIA abomination with S3 UniRust graphics on board, and I'm confident that if you lay out 4 different motherboards - one with intel, one with ATi, one with S3 and one with nvidia integrated GPU 9 out of ten consumers will pick the motherboard with the nvidia GPU.

and you would be dead wrong...

the average consumer of such products, the average joe with very little knowledge about the differences between intergrated hardware will always pick the brand that they have heard of the most...and the winner would be Intel.

Agreed. But you see, these boards would be laid out in front of a customer by Gstanfor, and when the customer points to any other board but the nvidia board, Gstanfor Tazers them where they stand, straps them to a chair and brainwashes them.

 

[Gstanfor]

What kind of education did you teach em ? "ATI isn't a good company because blah blah blah .... and Nvidia is so awesome because blah blah blah... ". Then all your student would be like OMG Gstanfor knows all... we should buy Nvidia product and if recommend nvidia to all our friends , family and any one that wants our advice.

I work more in the background - management/admin related side of things, though I occasionally tutor some software packages.

Agreed. But you see, these boards would be laid out in front of a customer by Gstanfor, and when the customer points to any other board but the nvidia board, Gstanfor Tazers them where they stand, straps them to a chair and brainwashes them.

It's a bit difficult for customers to point out boards I don't stock.

 

[Keysplayr]

Originally posted by: Gstanfor

What kind of education did you teach em ? "ATI isn't a good company because blah blah blah .... and Nvidia is so awesome because blah blah blah... ". Then all your student would be like OMG Gstanfor knows all... we should buy Nvidia product and if recommend nvidia to all our friends , family and any one that wants our advice.

I work more in the background - management/admin related side of things, though I occasionally tutor some software packages.

Agreed. But you see, these boards would be laid out in front of a customer by Gstanfor, and when the customer points to any other board but the nvidia board, Gstanfor Tazers them where they stand, straps them to a chair and brainwashes them.

It's a bit difficult for customers to point out boards I don't stock.

Your an AMD/Nvidia only shop?
Then you can't really be too confident customers would pick the nvidia board 9 out of 10 times. I agree with Stumps here anyways. Most would choose an Intel based board if given the option. Which you do not.

 

[tuteja1986]

Originally posted by: keysplayr2003

Originally posted by: Gstanfor

What kind of education did you teach em ? "ATI isn't a good company because blah blah blah .... and Nvidia is so awesome because blah blah blah... ". Then all your student would be like OMG Gstanfor knows all... we should buy Nvidia product and if recommend nvidia to all our friends , family and any one that wants our advice.

I work more in the background - management/admin related side of things, though I occasionally tutor some software packages.

Agreed. But you see, these boards would be laid out in front of a customer by Gstanfor, and when the customer points to any other board but the nvidia board, Gstanfor Tazers them where they stand, straps them to a chair and brainwashes them.

It's a bit difficult for customers to point out boards I don't stock.

Your an AMD/Nvidia only shop?
Then you can't really be too confident customers would pick the nvidia board 9 out of 10 times. I agree with Stumps here anyways. Most would choose an Intel based board if given the option. Which you do not.

lol... That would be funny. But i think he stocks Intel CPU just not Intel chipset. Please tell me you stock Gigabyte DS3 ?

 

[Gstanfor]

Yes I sell nforce 650i & 680i motherboards and Gigabyte is a reputable brand. Nothing intel chipset though, especially not Intel Integrated graphics.

 

[tuteja1986]

http://www.hardforum.com/showthread.php?t=1138241

Top 5 use Intel CPU mobo for overclocking in Hardocp Database:

Gigbayte 965P-DS3 : 78
Asus P5W DH Deluxe : 55
Asus P5B Deluxe : 40
Evga 680i : 15
Gigbayte 965P-DQ6 : 11

 

[chizow]

Another step backward in the PC industry. Integrated CPU/GPU would be an interesting product, but tying graphics to a motherboard has never been appealing. The PC industry could really learn a few things from the latest consoles with shared system/video RAM and serial buses, but I doubt it'll ever happen. The lowest common denominator has to eat too I guess.

 

[imported_thefonz]

Its onboard video(without dx10) and there making out to be like the second coming of jesus. Marketing sh!t products has always been a specialty of nvidia though, remember the FX series?

 

[mooncancook]

wow this is revolutionary!! A GPU built into the motherboard, how could they have come up with that idea?!