They should jack up the price as far as capitalism is concerned.I have a question for those who constantly demonize socialism, while extolling the virtues of capitalism. Capitalism all the way baby!
One on the tenants of capitalism is the economic model called supply and demand. Simply put high demand along with short supply begets higher prices. Because of the spread of COVID-19 regardless of its rationality demand for hand sanitizer has shot through the roof. For all you pure capitalists, why shouldn't manufacturers/suppliers of hand sanitizer jack up prices 2-3x following the rules of capitalism?
I used this example in the past, capitalism allows rolling into Florida after the passing of Hurricane Andrew charge $20/lb for ice and get it.
Using the example of hand sanitizer and ice we don't price gouge during a time of dire need. We take into account the needs of society and refrain from taking advantage. Wait a second!! We take into account the needs of SOCIETY?? Refrain from practicing pure capitalism in times of need?
Socialism has many definitions. Too many to expound on but here is one of the tenets simplified
While not advocating for the change of this countries economic model I will point out the quick leap to demonize any form of socialism when we are executing a form of it right now. Suspending the rules of supply and demand because of our shared responsibility to society.
We choose to enforce our humanity and not practice pure capitalism in times like these. Remember, there is no humanity chapter in the encyclopedia of capitalism.
Is that moral? Is it against "the rules" (or laws) ? That is up for debate.
But the point being is that the scarcity of the product (lack of supply) and the high demand (even though it's mostly irrational similar to masks) - is what is setting the stage for competition and mass production by other means.
Remember when companies started jacking up the prices of drugs? There was mass scrutiny - and competition came and developed alternatives. Here is when CVS made an alternative to the EpiPen: https://www.pharmacytimes.com/sap-news/cvs-offers-2pack-adrenaclick-for-fraction-of-epipen-price
It seems people here are just too ineptly dumb to understand the basics of capitalism.