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Canon Price Drop.

I

iGas

Diamond Member
Could it be that Canon is feeling the heat from the competitors (Nikon/Sony sesnor, and Tamron/Sigma lenses) so they are starting a price war?

Canon price drop from $40-$1000 on 24 red ring lenses and extenders.

Perhaps this will drive the used market down a bit more so I can get the 85L II f/1.2 and perhaps the 300L f/2.8 or 400L f/2.8, or the Sigma 120-300 sport to play around with.
 
Woho... I can't afford those.

On the other hand, I found a rumor about a new pancake lens on that site. The only pancake lens is the 40mm now, but rumor is that a 28mm is going to be announced with the 7Dii. Very interested... Hope the price is similar.
 
iGas said:
Could it be that Canon is feeling the heat from the competitors (Nikon/Sony sesnor, and Tamron/Sigma lenses) so they are starting a price war?
Click to expand...

More like currency exchange rate fluctuations; the yen has fallen a lot against the US dollar since 2013.
 
I hope it is not due to the yen exchange rate, because the price drop of 4-10% is insignificant compare to the change in yen to USD of 20-25%. The only lens that see a large price drop is the Canon 24-70L f/4 that droped from $1499 to the new price of $999 (still a lame duck IMO, because it isn't significantly lighter and only sharper than the 24-105L at the edges of the wide end).
 
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iGas said:
I hope it is not due to the yen exchange rate, because the price drop of 4-10% is insignificant compare to the change in yen to USD of 20-25%. The only lens that see a large price drop is the Canon 24-70L f/4 that droped from $1499 to the new price of $999 (still a lame duck IMO, because it isn't significantly lighter and only sharper than the 24-105L at the edges of the wide end).
Click to expand...

Well, they tend to lag both increases and decreases in exchange rates. And yeah not sure what the point of the 24-70L at $1499 is. The price drop may be to clear inventory or to fight back against Sony's A7.

Also, some of these lenses I coulda sworn were cheaper several years ago. Maybe they raised prices back then and now are giving up a portion of that increase.
 
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