I'm an aspiring content producer and often film stuff for my boss and his rich friends. I was looking for something semi-pro, easy to learn, feature rich, intuitive and just shoots very high quality video. I used it 7 or 8 months ago to film a commercial for Tradze that turned out really good. If you youtube Tradze you will see the commercial. Anyway, my only negative was that the lens broke after a few months. The motor wont turn the lens anymore and i will need to buy a new one. I love the camera so much though that i really don't care lol