Can someone please explain BlackBerry's "Moby Dick" commercial to me?

[rudeguy]

The dude searches for Moby Dick and gets every result except for the book.

Is that supposed to be a good thing?

 

[shortylickens]

No, that would actually be a bad thing.
Ad fail.

The problem with being too clever in advertising is sometimes you will actually forget what the point was in the first place.

 

[sjwaste]

Well, you see, the writers think Moby Dick is a venereal disease...

 

[zerocool84]

Well, you see, the writers think Moby Dick is a venereal disease...

Ahh so Blackberry's are a venereal disease???

 

[pm]

That's funny, Rudeguy. I watched the ad and thought that it was neat that they tied all of the features together in one common theme while moving through them quickly and seamlessly. I thought it was pretty well done - but you are right, he never does actually find a link to the book which pretty odd when you think about it... which I hadn't.

 

[rudeguy]

That's funny, Rudeguy. I watched the ad and thought that it was neat that they tied all of the features together in one common theme while moving through them quickly and seamlessly. I thought it was pretty well done - but you are right, he never does actually find a link to the book which pretty odd when you think about it... which I hadn't.

I don't know how many times I've watched that commercial but when it came on tonight, I was like "WTF? He never found Moby Dick!"

 

[gsaldivar]

Maybe its like a stealth social commentary on our ADD information-overload culture...

 

[sjwaste]

Maybe its like a stealth social commentary on our ADD information-overload culture...

Wouldn't stealth social commentary on our ADD information-overload culture being delivered by a commercial, let alone a BB commercial, be the reference definition of irony?

 

[gsaldivar]

Wouldn't stealth social commentary on our ADD information-overload culture being delivered by a commercial, let alone a BB commercial, be the reference definition of irony?

Only if the phone actually worked as well as shown in the commercial...

 

[Crono]

The point of the commercial was that you can interact fluidly with others in many ways given a starting point like "Moby Dick" using the Blackberry Torch.

The commercial isn't geared to people who simply want a simple and fast search -> answer. It would be a boring commercial if it were... not that the Moby Dick commercial was that good.

 

[Pliablemoose]

http://www.youtube.com/watch?v=MXu8MO7JkvA

 

[Phobic9]

"A modern-day retelling of the literary classic "Moby Dick" through the features and functionality of the BlackBerry® Torch"

 

[dlock13]

I was going to say, it doesn't look like he actually wanted to get to the book. I understand the confusion though.