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Can someone please explain BlackBerry's "Moby Dick" commercial to me?

rudeguy

Lifer
The dude searches for Moby Dick and gets every result except for the book.

Is that supposed to be a good thing?
 
No, that would actually be a bad thing.
Ad fail.

The problem with being too clever in advertising is sometimes you will actually forget what the point was in the first place.
 
That's funny, Rudeguy. I watched the ad and thought that it was neat that they tied all of the features together in one common theme while moving through them quickly and seamlessly. I thought it was pretty well done - but you are right, he never does actually find a link to the book which pretty odd when you think about it... which I hadn't.
 
That's funny, Rudeguy. I watched the ad and thought that it was neat that they tied all of the features together in one common theme while moving through them quickly and seamlessly. I thought it was pretty well done - but you are right, he never does actually find a link to the book which pretty odd when you think about it... which I hadn't.

😀

I don't know how many times I've watched that commercial but when it came on tonight, I was like "WTF? He never found Moby Dick!"
 
Maybe its like a stealth social commentary on our ADD information-overload culture... 🙂

Wouldn't stealth social commentary on our ADD information-overload culture being delivered by a commercial, let alone a BB commercial, be the reference definition of irony?
 
Wouldn't stealth social commentary on our ADD information-overload culture being delivered by a commercial, let alone a BB commercial, be the reference definition of irony?

Only if the phone actually worked as well as shown in the commercial... 🙂
 
The point of the commercial was that you can interact fluidly with others in many ways given a starting point like "Moby Dick" using the Blackberry Torch.

The commercial isn't geared to people who simply want a simple and fast search -> answer. It would be a boring commercial if it were... not that the Moby Dick commercial was that good.
 
"A modern-day retelling of the literary classic "Moby Dick" through the features and functionality of the BlackBerry® Torch"
 
I was going to say, it doesn't look like he actually wanted to get to the book. I understand the confusion though.
 
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