The new iPod Touch pricing is a perfect example of how Apple likes to game their customers.
Keeping the base option at 8GB while increasing it's price relative to the 32GB is a clever marketing ploy to boost their margins. With the volume of flash memory that Apple buys, I can guarantee you that the $70 difference between the 8GB and 32GB is almost pure profit. And the obscene price of the 64GB...yikes. Lube up and bend over.
$229 for a 16GB would have been a great option.
Yea, not really sure why they didn't bump the capacity of the entry level...
The new iPod Touch pricing is a perfect example of how Apple likes to game their customers.
Keeping the base option at 8GB while increasing it's price relative to the 32GB is a clever marketing ploy to boost their margins. With the volume of flash memory that Apple buys, I can guarantee you that the $70 difference between the 8GB and 32GB is almost pure profit. And the obscene price of the 64GB...yikes. Lube up and bend over.
$229 for a 16GB would have been a great option.