I read that most of the costs of a modern campaign are TV ads. How do you get your message out directly to the voters? TV.
The thing is, 'the message' is empty calories. There's really very little substance of some 'informing the voters of agenda' in tv ads.
They're focused on one thing, getting votes. That makes the primary ingredient attacks ads that get by far the most votes.
The second largest ingredient are the positive ads, which are filled with love of country, claims of bringing prosperity, and waving flags.
Any other ingredients are about as large as nutrition in cotton candy.
Over the last century, people have complained marketing has turned elections into treating politicians like boxes of soap to be sold, but it's far worse now.
It''s really nothing less than war on democracy - tv ads as the most effective thing to get votes, that are propaganda not a real basis for votes, and which cost big money guaranteeing that those who can give the big bucks can get a lot more say in picking who wins, just how they want it, and where politicians benefit far more from pleasing those donors than any policies for the public.
But keep the name democracy - 'it keeps the public quiet, having their precious democracy with all its flag waving teary-eyed patriotic slogans.'
Actually, IMO, democracy is very important - from the theory that it CAN let the people regain some power, which they took a small step to do in 2006 and 2008.