Also, if you buy pretty much any of these current 40 MPG cars (Elantra, Focus, etc) and drive them AT THE SPEED LIMIT they will probably do well over 50 MPG on average
I saw a consumer review on why these cars aren't getting their advertised MPG and it's because at like 75-85 MPH the MPG tanks thanks to physics
They also incidentally showed that all these cars at 55-65 MPH were getting like 53 MPG or so
The secret to getting cars to get 50 MPG at these speeds is going to be 90% aerodynamics.
I think it's funny people even still complain the EPA sticker is unrealistically high, when it was raised from a standard that was low even if you drove the posted speed limit. It's a sad reflection of how everyone speeds and no one is willing to talk about it, like so many other things in our society
I'd need to look up the actual statistic, but I remember reading that from the 70s to 2006 (before the big gas crisis) or so fuel economy reduced something like 10% on average, while horsepower went up over 200% on average