'BUTT COUTURE' hits brazil runway...

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shilala

Lifer
Oct 5, 2004
11,437
1
76
It's about goddam time. 10 more years and the vaj is gonna be right out there, too.
 

cavemanmoron

Lifer
Mar 13, 2001
13,664
28
91
http://story.news.yahoo.com/ne...&u=/ap/beer_with_oomph




Anheuser-Busch Launches Souped-Up Beer

Wed Jan 26,11:25 AM ET Business - AP


By JIM SUHR, AP Business Writer

ST. LOUIS - Going against the grain in courting the young cocktail crowd, beermaker Anheuser-Busch Cos. is launching a new "brew" to go head-to-head with classic mixed drinks ? traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.


AP Photo

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The world's largest brewer's nationwide rollout this week of B-to-the-E ? the "B" standing for beer, the "E" for something "extra" and shown as an exponent of B ? came as beermakers look to piggyback strides liquor companies have made in luring young consumers to flavored and mixed drinks.


Anheuser-Busch test marketed B-to-the-E from in the fall, eventually assessing in 55 U.S. cities whether the new "beer" appealed to 20-something consumers craving something zippy in their highly social, fast-paced lifestyles.


"It's producing a lot of excitement for this beer category in that consumers and bartenders are not looking at this as a typical beer," in many cases with B-to-the-E served over ice, said Dawn Roepke, the St. Louis-based brewer's brand manager of new-product development. "It's going right up against mixed drinks."


She declined to reveal sales data.


Slightly sweet but tart and coming in the aromas of blackberry, raspberry and cherry, B-to-the-E is to be marketed toward "active 21- to 27-year-old experimenters looking for new tastes and options."


B-to-the-E comes against the backdrop of the company's existing line of Bacardi liquor-branded flavored malt beverages ? or malternatives ? and the ever-increasing line of alcohol-free energy drinks, often used as mixers in clubs.


Anheuser-Busch ? maker of Budweiser, Bud Light and low-carb Michelob Ultra beers ? trumpets itself as the first major brewer to infuse beer with caffeine, ginseng and guarana, the latter a caffeine-bearing herb used in a popular Brazilian soft drink.


Anheuser-Busch said each can of B-to-the-E packs 17 grams of carbohydrates, along with 4.5 percent alcohol by volume, 54 milligrams of caffeine and 145 calories. By comparison, Anheuser-Busch's Bacardi Silver Low-Carb Black Cherry has 2.6 grams of carbs and 96 calories per 12-ounce serving.


Before taxes, B-to-the-E generally will fetch $1.29 for a single can, $4.99 for a four-pack of 10-ounce cans, Roepke said. A bottled version is to arrive by the end of February, she said.


Rival Miller Brewing Co. has no immediate plans for a similar product, but "certainly we'll follow the results of the product and be keeping a close eye on it," spokesman Pete Marino said. Colorado-based Adolph Coors Co. did not return calls for comment.


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dr150

Diamond Member
Sep 18, 2003
6,570
24
81
Remember that 70's movie with Ryan *** with the struggling fashion company who develops butt jeans with plastic? :D




EDIT: This is the MOVIE I'm talking about. :D