The thing with Theo, or really any aspiring journalist/blogger who is in that position, is that he was ripe to be tweaked with by just about anyone who had an AMD badge and email address.
You could have been the C-shift janitor, claimed you were the lead architect designing AMD's next-gen core and it was going to have reverse-threading, and Theo would have believed you to be legit and written an article about it.
The gullible make for rather easy organization of subterfuge and seeding disinformation...something AMD is/was rather proud of itself for having orchestrated in the past.
I don't blame Theo for likely being a victim, willing or not, of practical jokes and organized disinformation...but it was sad that a non-zero percentage of equally naive and gullible netizens seized on Theo's article at the time as being gospel truth.
I think he might still be getting punked, the article today that was sourced by some disgruntled engineers seemed rather contrived, and the timing a bit all too convenient.