Brian Krzanich just killed the PC

[Phynaz]

I think it gets two sentences.

Our strategy itself is about transforming Intel from a PC company to a company that powers the cloud and billions of smart, connected computing devices.

https://newsroom.intel.com/editorials/brian-krzanich-our-strategy-and-the-future-of-intel/


Analysis:
http://www.pcworld.com/article/3061...s-it-lays-out-a-broader-5-point-strategy.html

 

[TeknoBug]

The Matrix?

 

[master_shake_]

no the internet of things. way way worse.

can't wait for someone to hack my thermostat and crank the heat up to 10000...

or hey we've already seen the jeep be remotely killed while driving.

what could possiblie go wrong.

 

[crashtech]

Video killed the radio star.

 

[frozentundra123456]

Had to laugh at the part about 5G and connectivity. Cant think of any other company with close to the resources of Intel that has a worse track record for connectivity in phone chips.

This is a desperation move for intel really. Lucky for them, all these cloud devices will require servers to power them ultimately. But other than PCs and servers, they have done a terrible job breaking into IOT and similar areas.

It also kind of makes it ring hollow the emphasis they were supposed to be giving to enthusiasts and gamers. But this is blatantly obvious anyway or else they would have increased mainstream core count long ago.

 

[StrangerGuy]

I''m sure smart oven etc makers would be so over giving Intel their 60% chip margins instead of some priced to free ARM solution, assuming consumers even want that sort of end product to begin with.

 

[Raduque]

Internet of Things is a terrible idea.

 

[videogames101]

lmao

lmao

...

lmao

GOTTA FIND DOUBLE DIGIT GROWTH OR WE DIE

 

[VirtualLarry]

Internet of Things is a terrible idea.

Yeah, how do you reboot it? Re-format it? What happens when a virus gets loose among the "Internet of things"? How do you contain, and dis-infect it?

 

[HiroThreading]

So much misdirected pent-up rage. Intel didn't kill the PC -- ordinary consumers did.

People don't want or need PCs anymore. They want mobile and specialised devices.

 

[Burpo]

Exactly.. No way is the title of this thread appropriate.. "Brian Krzanich just killed the PC"

He didn't kill anything, just noted intel has broader vision..

 

[cytg111]

IoT is inevitable if you think about where tech is going in terms of what is actually possible. Seems like the efforts of spanning Core from 140+ watts to sub 1 is showing its real target : Everything.
What is in IoT? A massive software stack? Sure. Hardware? Is it not minimal beyond the first investment?

 

[mv2devnull]

What happens when a virus gets loose among the "Internet of things"? How do you contain, and dis-infect it?

EMP? Oh, EMP generators are smart devices too and first targets for hacking.


PC. Personal computation device. They did emerge, when it was not feasible add enough terminals to mainframes. The mainframes are now called "cloud" and the network connections have capacity.

Yet, a "smart"phone has more calculation power than first personal computers had, and the phone is more "personal" than a shared desktop computer at the office. A "PC"?

Intel has "right" to do whatever makes money for them, unless it threatens national security?

Gaming has become a (e)sport and (pro)sports are about money. Does that industry need "PCs" to make money? Probably not.

 

[JimmiG]

So much misdirected pent-up rage. Intel didn't kill the PC -- ordinary consumers did.

People don't want or need PCs anymore. They want mobile and specialised devices.

Consumers don't decide what they want or need, they're mindless drones. People don't need PC's any more, because Apple, Samsung etc. are telling them they don't need PC's (and have been doing so for years).

People want what's "in" and being marketed to them. Nobody wanted the iPhone before they knew about it, but Apple made people want it. Now Intel is trying to make people want the Internet of Things.

 

[Dribble]

As a company Intel has to look to grow and make money - they can't do that with PC's which is a shrinking market they already basically own. Share holders do not want to hear about PC's.

Ergo Intel spends most of it's time looking to new markets and ways to invest there, e.g. IoT.

Why invest time and money on a market that can't grow and make you more money because you already own pretty well of all it and that has minimal competition.

 

[Shmee]

The peasants are revolting! :O

 

[NTMBK]

This part cracked me up:

Moore’s Law is fundamentally a law of economics, and Intel will confidently continue to harness its value. The law says that we can shrink transistor dimensions by roughly 50% at a roughly fixed cost, thus driving twice the transistors for the same cost (or the same number of transistors for half the cost).

Well done Brian, you completely missed the key part of Moore's Law- the bit about time. You know, the bit which has broken down.

 

[Glo.]

Cloud in this sense means intelligent network that connects devices. There is no word about killing the PC, it will just change the form. What Krzanich means is that in future 95% of the market will be BGA-type. Tablets, Laptops, smartphones, All-in-One, NUC. PC will change, and there will be no "normal" desktop chips. If you will want CUSTOM build PC, you will have to go buy Workstation parts: Xeons, Quadros, FirePro, Opterons. That will help OEMs: AMD, Nvidia, Intel to mitigate increasing production costs, and smaller market with every year. Everything revolves around next-gen HSA initiative. And yes, BGA helps with devices, because they are sold as whole package. That helps integrate it into the cloud of connected devices.

Most important is however adding AI into the Internet.

 

[PhIlLy ChEeSe]

So much misdirected pent-up rage. Intel didn't kill the PC -- ordinary consumers did.

People don't want or need PCs anymore. They want mobile and specialised devices.

Just cause you live in a shoe box doesn't mean we all do, ever watch people on there phone in public? I was one of the first in my area with one, now I can't stand um.

 

[Omar F1]

PC forever.

Smartphone usage became hugely over exaggerated. A tool for idiocy, and all its associated social bs has consumed people's minds and changed their behavior.
Knowledge is still preserved in the books, not in a scattered posts hear and there.

 

[Magic Carpet]

PC forever.

Smartphone usage became hugely over exaggerated. A tool for idiocy, and all its associated social bs has consumed people's minds and changed their behavior.
Knowledge is still preserved in the books, not in a scattered posts hear and there.

Couldn't agree more :thumbsup:

 

[nerp]

PC forever.

Smartphone usage became hugely over exaggerated. A tool for idiocy, and all its associated social bs has consumed people's minds and changed their behavior.
Knowledge is still preserved in the books, not in a scattered posts hear and there.

That is how you FEEL. Too bad the trend isn't going to change because of your feelings.

 

[Denithor]

Cloud in this sense means intelligent network that connects devices. There is no word about killing the PC, it will just change the form. What Krzanich means is that in future 95% of the market will be BGA-type. Tablets, Laptops, smartphones, All-in-One, NUC. PC will change, and there will be no "normal" desktop chips. If you will want CUSTOM build PC, you will have to go buy Workstation parts: Xeons, Quadros, FirePro, Opterons. That will help OEMs: AMD, Nvidia, Intel to mitigate increasing production costs, and smaller market with every year. Everything revolves around next-gen HSA initiative. And yes, BGA helps with devices, because they are sold as whole package. That helps integrate it into the cloud of connected devices.

Most important is however adding AI into the Internet.

I'm honestly somewhat surprised this hasn't already happened to a greater degree. A large OEM like Dell, for example, could order thousands of a specific motherboard/CPU pairing and they would not care that it was BGA (in fact would be an advantage, less assembly). Most of their customers wouldn't care either, as very, very few Dell machines ever get upgraded CPUs (after the fact, I mean). And I'm referring to both desktop and laptop models here equally.

For Apple it would make even more sense - they don't want you messing with innards at all.

That last bit there - Skynet or Transcendence or The Matrix? LOL

 

[dave_the_nerd]

Yeah, how do you reboot it? Re-format it? What happens when a virus gets loose among the "Internet of things"? How do you contain, and dis-infect it?

...same way you do now?

If an embedded device doesn't have a reliable OS and security patches/support from its manufacturer, and/or if it's not open enough for you to do that yourself, get it off your network faster than you would an unpatched XP SP1 machine with a pirated serial and a KaZaa client.

 

[Genx87]

Intel, welcome to 2009. Anyways this is where they have to go if they want to remain relevant. If they are smart, they will utilize their ARM license and rebuild their ARM division instead of trying to cram x86 in this space.