and you somehow think apple is the first or the only one to do this?
Apple isn't the first nor the only one. They all do it. Apple's contribution has been, by virtue of it being big, to help raising public awareness on this issue, how seriously defunct of our IP laws.
I am glad that more and more people pay attention to this issue. The laws have been moving consistently to "pro-business" side for such a long time. (at the same time moving decidedly toward anti-free-market) Now many corporations and even their advocates realize that current situation is nothing but an arms race which stifles freedom, thus innovation.
Last year, some IP lawyers brought a suit to the Supreme Court of the U.S. Their contention was that a "business method" can and should be patent-eligible. What is a "business method"? Think of 12-step recovery at an AA meeting as an example and you are not that far off. Or imagine a divorce shrink asserting that her/his way of consulting somehow yielded happier divorces, then attempt to patent whatever that might get stick. S/he will want to patent what to discuss/talk about, how to schedule the meetings, or even how the consulting rooms are decorated, etc. The possibiliy is endless.
Basically the lawyers wanted to be able to patent
how to think and act. It sounds silly and outrageous, I know, but it's a scary thought that such a claim can even reach up to the nation's highest court. (and some ideological justices seemed sympathetic!) They lost 0-9 at the SCOTUS at the end, but the opinion/concurrences are quite complicated. I am simplifying things here so that more people can understand. If anyone wants to know the details, google Bilski v. Kappos. (and yes, there have been some business methods granted with patents in the U.S. history)
Tech companies with high-profile lawyers have been the largest beneficiaries of this convoluted, arcane, and nonsensical scheme. (Remember Rambus?) Because no market moves so fast as tech industry does, all they've had to do is let other industries set the rules, and just follow those. All you need are good lawyers. (High-profile lawyers are a much, much more important asset than engineers in these battles)
Things have been reaching to the boiling point. Way too slowly, regrettably, i might add. But if one believes in a free market, freedom to think for herself/himself, and freedom of speech, s/he should give this issue a serious thought.