Whats the fuss about BMW? How about we look at some other things:
What's the fuss about plasma screens? There is SOOOO much better stuff out there than plasma but people still buy them, because they are the fasionable thing to have right now and the word 'plasma' sounds cool. You can't be the envy of your peers now with a 180" 1080p front projection system now... it doesn't sound as 733t or expensive as 'plazma' even though the former is much more expensive, bigger, better in every way, and more exclusive than something any joe shmoe can walk into best buy with a paycheck and pick up. Its funny how people say they do things to be custom and unique when they do the same thing everyone else does (custom 'rides' all look the same, etc)
Why do people have RAZR phone fetish? Cmon the phone sucks, there are much better phones out there that have better screens, external memory cards, bigger batteries, etc. And they practically GIVE them away (my ugly but FAR better featured VX8100 cost more) so its not like its a money related status thing. But the RAZR is the phone that everyone thinks is cool? Why? You're guess is as good as mine.
Status symbols. Herd mentality. Need I say more?
I think at some point BMW stood for something that was a cut above the rest, but now that everyone with a minimum wage job can lease a 3 series its kinda diluted the name IMO. Same thing with the Lexus IS and the Mercedes C class (wtf the plastic interior looks like a civic, not a mercedes)... Once you go down market... You know how many brand new BMWs I've seen in the carports of trailer parks?
I'm 100% content with my '03 Cobra Terminator, its the car I wanted, and the one I bought. I'd get an '07 if it didnt weigh 4,100 lbs and have weaker internals. It's funny how many college kids driving their parents 318i act like they have a $150,000 car because it says BMW on it and have this "BUT BUT BUT I HAVE A BMW!!!! WTF!" look on their face after I hand them their ass in my "pos ford"
Personally the only BMW I would ever care for is a M5 or a Z8, maybe the newer 6 and 7 series.