You also can't get ATMOS at home.
The Imax craze, with "3D" is leaving a bad taste in my mouth. How many of these showings are truly IMAX? Most of these are housed by standard, soulless multiplex, and is just a larger screen. Not real IMAX-spec theaters.
You have to go to a Discovery Center/Science Museum type place for a real IMAX theater.
damnitall, I hate marketers!
Yeah there is a lot of LieMAX around here. It is very annoying since you are still paying a premium!
KT
Wait, what?
Are you talking about IMAX Domes? That's not the only kind of IMAX.
IMAX can vary in size (the projection screen), but IMAX still requires many specs to be met before they can use the name, and more importantly, use the projection equipment.
Even on a screen the same size as a standard large-capacity screen, the image quality would get a massive boost. And I'm pretty sure there are strict basic requirements for the audio system, though yes, Dolby Atmos is in an extremely limited number of theaters.
Yes, some theaters retrofit a basic auditorium into an IMAX auditorium, though there is usually still some concessions made.
Regarding the worst offenders: They usually drop the number of seats (not always), change out the screen to one that curves slightly, change the projection equipment, and change the audio system (or not, if it already meets minimum requirements).
The better IMAX theaters still usually retrofit a previously used auditorium, but they typically throw in a much larger (sometimes quite a bit larger than the minimum spec) screen, drop the number of seats, and just improve everywhere.
Suffice it to say, if it says IMAX 3D, the auditorium meets the real IMAX 3D requirements (or there will be a lot of litigation - quite ballsy to outright lie, which if it's not spec'd, they won't have the projection equipment or the film/media delivery required for true IMAX).
I'm not saying all IMAX 3D theaters are equal, but even the "worst" one will be a superior step up from the standard theater, unless that theater already has some of the best "standard" systems. Which, again, some multiplexes do utilize larger screens, better audio, and superior projection equipment. I've seen one or two super auditoriums advertised that sound like they might just give some of the "lesser" IMAX theaters a run for their money.
edit:
Found it:
has anyone been to any auditorium branded "Xtreme" ? I think they are all still Rave-branded cineplexes, but now under Cinemark ownership.
All of our theaters locally went from National Amusements (well, some AMC prior to National Amusements gobbling up what AMC properties were here), to Rave, and all are now under Cinemark.
We only have one "Xtreme" theater locally, and I haven't been to that one. Rave expressed interest it only converting theaters to that format, it's own house-brand approach, instead of going the IMAX route.
I have no idea Cinemark's long-term intent, but I foresee no chance of ever seeing a local IMAX.
The local Xtreme is supposed to have a wall-to-wall curved screen, a better projector, and superior sound - but how improved? No idea.