It matters 'cause some brands go o'erboard with dark coloured text, logos and sometimes even otherwise blank space, leaving little actual blank space (silver, gold, white) for self-labelling with a marker. Generally I prefer totally blank discs such as unbranded Taiyo Yuden but as those sell for $20 and max out at 8-12x (YUDEN000T02) in +R format, I will happily snatch up these Verbatim if the branding ain't too bad. Quality wise, they are certainly top-notch technically and should be well manufactured even if not made in Nippon or Singapore. I suppose these are made under license by CMC Taiwan. FW thread claims the sale ends 1/28.