When you include sales figures from places like Walmart it skews the data to show that retailers did better. when in fact most shoppers avoided the expensive stores in favor of shopping at discount stores like WalMart. That, plus the fact that the stores were discounting items drastically to get people to buy, and that many shoppers tend to only buy the loss leaders, it was probably not a good sales event for the retailers. Being 3% above last year is an indication of gross sales and not profit margins. You can expect to see a number of retailers closing unprofitable stores starting in January along with a few announcing bankruptcy. I usually travel to my nearest big city so I can go to Best buy, Circuit City, Target, Staples, etc. to grab deals everywhere. This year I stayed in my small home town and bought only some $2 DVDs at WM and some $2 and $3 DVDs at Big Lots. I did place a few orders online for some bargains, but overall I spent less than half what I usually do on BF.