You have to question the sanity of selling R290/X SKU at $240 and so few want to even buy that at such low prices, for them to keep on doing that until the next node.. quite a big die, 4gb vram, 512 bus PCB, 300W boards & hefty cooling, for $240? Where's the margins to make that worthwhile for their AIB partners?
Heck, I bet its selling for a loss at that price, to clear inventory.
I am 100% convinced that the reputation of R9 290/290X is
so tarnished (hot, loud, volcanoes, use as much power as a village in Africa) that even at $159 for R9 290 and $219 for R9 290X these cards would not sell against the competition. A 960 and even 750Ti would still outsell both of them at those prices.
Look a used good after-market R9 290X is going for
$200 USD ($250 CDN) and no one is buying it.
Here in Canada, GTX960 4GB is
$310 CDN, but cards like Asus DCUII R9 290 are
$320 CDN with
52-107% more performance.
That's right, for only $10 you get 52% more performance at 1080P, 61% at 1440P, 107% more at 4K. Not selling well against the 960. :hmm:
Also, if 390/X is Dual Tonga (LOL!) which would be slower than Dual Hawaii, ie. R295X2, AMD may as well pack up, sellout to Samsung and call it a day in dGPU business.
See how realistic these scenarios are?
Don't forget $280-300 R9 290X against a $515-550 980 or $140 R9 270X that pummels a $120 750Ti by 43%. Not selling. The reputation of the entire R9 200 series is
so bad, even on our forum you see stuff like people believing that an R9 280 uses 250W of power all by itself (but the reality is the
entire max overclocked Core i7 3770K @ 4.6Ghz gaming rig uses 309W). Doesn't matter though because since R9 280 has "marketing" TDP of 250W, it must use 250W of power in games, right, right.
AMD is going to need to really work with reviewers because more or less the entire R9 200 series was thrown under the bus by the media. I mean look at it, R9 280 was faster than a 760, had more VRAM a similar price levels, better overclocking headroom/overclocking scaling and guess which card was favoured by reviewers/more popular? The 760! Later on it got so bad that for the price of a 760 one could purchase an R9 280X, while people still paid $150 more for 770 4GB over the 280X. Facepalm, AMD marketing fail.
AMD isn't NV, they can't sell polished turds on marketing alone. Can you just imagine a review of a "brand new" re-branded R9 290X = 100% identical R9 380X for $399? If AMD really wants to waste a generation, might as well sell R9 290X for $179 for 18 months until 14nm to at least gain back market share.
