Bing Marketing

[spidey07]

Originally posted by: videogames101

So, your point is consumers buy what comes to their minds first, not which is best?

Now you're starting to catch on. Yes, that's it exactly.

 

[Ns1]

Originally posted by: videogames101

You praising Bing is good publicity, so you're completely wrong?

So, your point is consumers buy what comes to their minds first, not which is best?

What?

I'm just saying, any publicity > no publicity (to a point)

and yes, SMART consumers will probably buy the best product after doing considerable research, but MOST consumers will buy whatever comes to mind.

When you're at a grocery looking at 20 of the same product, you are most likely going to gloss over the "who the hell are you" brands because they don't have a significant advertising budget, even though their product might be better.

 

[Cattlegod]

Originally posted by: videogames101

Originally posted by: Ns1

Originally posted by: videogames101

Originally posted by: Ns1

Originally posted by: videogames101

As in, marketing your product should = making it better.

I found bing pretty great for browing free porn.

So, what you use it for, they didn't advertise? That seems to support my point.

Sure, but now Jon Doe, who has never heard of bing before, now sees this thread, and discovers that bing is useful for browsing porn

thus, "bad publicity" = you make post about it > no publicity.

You praising Bing is good publicity, so you're completely wrong?

Originally posted by: Ns1

Originally posted by: videogames101

Originally posted by: spidey07

Originally posted by: videogames101


As in, marketing your product should = making it better.

That's not the point of marketing at all. Marketing is so that a customer will think of you first and foremost.

As a consumer, you shouldn't base purchases on what product comes to mind first, but rather, which is best.

Once again, this is why you are not in advertising.

So, your point is consumers buy what comes to their minds first, not which is best?

it is called 'top of mind awareness' http://en.wikipedia.org/wiki/Top_of_mind_awareness

 

[videogames101]

Originally posted by: spidey07

Originally posted by: videogames101

So, your point is consumers buy what comes to their minds first, not which is best?

Now you're starting to catch on. Yes, that's it exactly.

Now here is where we have a problem, that means Bing is marketed so people who don't care which engine is better will use it, meaning these users don't like the product, they know the product. Which will lead to that product being abandoned quite easily when another service comes along. Whereas, a superior product has consumers who will continue using that product until a better one is released.

 

[Ns1]

Originally posted by: videogames101
Now here is where we have a problem, that means Bing is marketed so people who don't care which engine is better will use it, meaning these users don't like the product, they know the product. Which will lead to that product being abandoned quite easily when another service comes along. Whereas, a superior product has consumers who will continue using that product until a better one is released.

of course, John Q. Public might think that Bing is a superior service.

 

[videogames101]

Originally posted by: Ns1

Originally posted by: videogames101
Now here is where we have a problem, that means Bing is marketed so people who don't care which engine is better will use it, meaning these users don't like the product, they know the product. Which will lead to that product being abandoned quite easily when another service comes along. Whereas, a superior product has consumers who will continue using that product until a better one is released.

of course, John Q. Public might think that Bing is a superior service.

I guess we have different estimations of John Q. Public's ability to discern a superior service.

 

[Ns1]

Originally posted by: videogames101
I guess we have different estimations of John Q. Public's ability to discern a superior service.

clearly

You also assume that google > bing, however you have not proven that to be true.

note that I haven't really looked at bing. google is integrated into EVERYTHING so I really have no reason to look at bing (except for porn)

 

[RagingBITCH]

Originally posted by: videogames101

Originally posted by: Ns1

Originally posted by: videogames101
Now here is where we have a problem, that means Bing is marketed so people who don't care which engine is better will use it, meaning these users don't like the product, they know the product. Which will lead to that product being abandoned quite easily when another service comes along. Whereas, a superior product has consumers who will continue using that product until a better one is released.

of course, John Q. Public might think that Bing is a superior service.

I guess we have different estimations of John Q. Public's ability to discern a superior service.

I take it you've never taken a marketing class, nor have heard of something called an opinion. It's like this is the first time you've ever seen an advertisement. The internet must be collapsing!

 

[uhohs]

they need to crank cashback up to 25%+ again