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https://apnews.com/article/sports-college-california-f81832a258fc3bed53ef86ff0ba25291
As a fan of Ohio State, and growing up in Big10 country, I'm not a fan of all these major moves of schools from historical conferences / alignments.
From major schools like Texas and Oklahoma going to the SEC, to now UCLA and USC heading to the BIg10, for me it really takes away from the sport. And I imagine the major conference realignments are only just beginning, as it's all about what kind of TV deals the conferences have, and how much is paid to individual teams.
The Big Ten is building on previous expansion into the nation’s largest media markets, and the move allows the conference to keep pace with the SEC as one of the most powerful entities in college sports.
The Big Ten will gain blueblood programs in football (USC) and basketball (UCLA) and big-name brands that will enhance the value of the conference’s new media rights package currently being negotiated.
As a fan of Ohio State, and growing up in Big10 country, I'm not a fan of all these major moves of schools from historical conferences / alignments.
From major schools like Texas and Oklahoma going to the SEC, to now UCLA and USC heading to the BIg10, for me it really takes away from the sport. And I imagine the major conference realignments are only just beginning, as it's all about what kind of TV deals the conferences have, and how much is paid to individual teams.