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Did we expect sales of gas guzzling SUVs to drop? Yes. But now overall sales of all vehicles...trucks, crossovers, sedans, etc., have dropped for Ford, GM, and Chrysler. With the national average of gas hitting a new record of $4.10, spending on new vehicles from domestic auto makers is dropping through the floor.
Overall auto sales in the US will drop 12%, and Toyota will hold the line with a matching 12% decrease in sales. But Ford, GM, and Chrysler will post drops that far exceed the downturn in the industry; posting drops of 28%, 25%, and 31% respectively.
What vehicles are immune to the downturn? Not surprisingly, there are incredibly short inventories for cars like the Prius and Civic Hybrid, but traditional gas-powered Civics have small inventories too. Luxury brands are also showing immunity; inventories are short for cars like the Audi A5/S5, Mercedes C-Class, and Lexus LX luxury SUV.
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Overall auto sales in the US will drop 12%, and Toyota will hold the line with a matching 12% decrease in sales. But Ford, GM, and Chrysler will post drops that far exceed the downturn in the industry; posting drops of 28%, 25%, and 31% respectively.
What vehicles are immune to the downturn? Not surprisingly, there are incredibly short inventories for cars like the Prius and Civic Hybrid, but traditional gas-powered Civics have small inventories too. Luxury brands are also showing immunity; inventories are short for cars like the Audi A5/S5, Mercedes C-Class, and Lexus LX luxury SUV.
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Ford sales plunge
Buyers flee SUVs and pickups and also shun Ford's cars and crossovers as automakers face worst month for U.S. sales since '92.
By Chris Isidore, CNNMoney.com senior writer
Last Updated: July 1, 2008: 12:47 PM EDT
NEW YORK (CNNMoney.com) -- Ford Motor reported that its U.S. sales tumbled 28% in June from a year ago, as record high gas prices and rising consumer worries about the economy resulted in what could turn out to be the weakest month for auto sales in 16 years.
Ford (F, Fortune 500), the No. 3 automaker in terms of U.S. sales, saw demand for its SUVs plunge by more than half and for pickups and other trucks fall more than a third.
Even the so-called crossovers, a sign of strength in the light truck segment until recently, saw sales off 18% from a year earlier, as buyers went searching for more fuel efficient vehicles in the face of record $4 gas prices. But Ford apparently didn't have the car models buyers were looking for, as its car sales fell 12%.
"Clearly, the rapid rise in gasoline prices, and the resulting shift toward fuel efficient vehicles, has been challenging," said Jim Farley, Ford group vice president, in a statement.
"Consumer fundamentals and consumer confidence deteriorated as the first half unfolded. The economy enters the second half of the year with a notable absence of momentum and a high degree of uncertainty," Farley continued.
Ford announced steep cuts in production of its pickup and other truck models last month and a shift towards more production of cars. It also said it expected to announce plans for further cuts in plants and capacity in the months ahead.
Farley said buyers' new demand for cars provided Ford an opportunity. But only the Ford Fusion, the Mercury Milan and the Volvo V70 and C70 posted year-over-year gains in sales. And sales of those four models combined only increased by 3000 vehicles from a year ago.
By comparison, sales of Ford's key F-Series pickup tumbled by more than 26,000 vehicles in June. The F-Series was, up until last month, the nation's best-selling vehicle.
Last month Ford announced it would delay the roll-out of the new version of the F-Series.
The overall sales slide was worse than the forecast of a 25% drop from auto sales tracker Edmunds.com.
Edmunds is also predicting a 25% drop in sales at General Motors (GM, Fortune 500), a 12% decrease in sales at Toyota Motor (TM) and 31% plummet in sales at Chrysler LLC.
Those automakers are due to report their June sales later Wednesday. Honda Motor (HMC) is the only major automaker expected to show even a modest gain from a year ago.
Overall U.S. sales are expected to fall 12%, according to Edmunds. Other experts are also forecasting a grim month for the industry.
Chrysler Chairman and CEO Bob Nardelli revealed last week that a private forecast from J.D. Power & Associates called for a seasonally-adjusted annual sales rate of only 12.5 million vehicles in June.
That would be the lowest reading in this closely watched measure since April 1992. It is also nearly 2 million below the rate seen in April and May of this year.
