Well, the box is sealed so I think it's a new item.
There's also a $30 mail-in rebate that requires the original upc off of the box so I'm wondering how that's going to pan out.
<Edit>I just went to the BFG website and checked out both cards. I had assumed that they would both be using the same heatsink/fan but they're very different and I'm certain the card I have is a GT now.
I e-mailed Newegg about the mail-in rebate and the box not matching the actual video card and will see what they say.