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Beyond Meat headed to Chapter 11 bankruptcy
The plant-based meat company has reported falling sales and dwindling cash.- Daniel Kline
- Updated:
Aug 12, 2025 11:56 AM EDT
The people who like plant-based meat really like it, but that's a niche audience that won't grow all that much. That has created the "frozen yogurt store" effect for Beyond Meat.
When one self-serve frozen yogurt chain opens in your town, it has lines out the door. The addition of a second store puts both in peril, and further openings split the market so much that nobody succeeds.
That has happened with Beyond Meat, and no amount of clever talk from founder and CEO Ethan Brown can change that.