JEDI
Lifer
At left, 12 ounce beer bottle poured into a 16-ounce glass; at right, 12 ounces of beer in a 14-ounce "pint."
Note the thicker base on the right.
For every seven 14-ounce beers that that bar sold, it was adding one more full beer of pure profit, increasing their profit on draft beer by 14 percent.