It's just semantics. In Canada, we measure mileage (kilometreage?) in litres per 100km. In the US, it's miles per gallon. Either way, you're comparing the same things except the plug is different. They follow a constant inverse relationship.
Similarly, double the performance per watt is equal to saying half the watts per unit performance. They're essentially measuring the same thing.
I mean I only used Hours to show the performance per watt in my example.
So lets see the example again (Correct this time).
Core i7 4770 encodes with 60fps per hour using 87Watt per hour and it takes 2 hours to finish the job using 2x 87Watt = 174Watt
Performance per Watt = 60fps / 87Watt = ~0.69fps per Watt
Atom encodes with 6fps per hour using 2Watt per hour and it takes 20 Hours to finish the same job using 20x 2Watt = 40Watt.
Performance per Watt = 6fps / 2Watt = 3fps per Watt
ATOM has ~3x times more performance per watt than the Core i7 but it is 10x slower than Core i7.
This is only an example to show us that higher performance isnt more efficient measuring performance per watt. It also show that if
Time is not important and we only want to
encode a single Movie, encoding with ATOM is more efficient.
But this is only measuring
Response time, how much time it takes for a CPU to finish a single job.
What happens with Throughput ??
Now lets assume that Core i7 can encode eight(8) tasks at the same time. It can encode 8 different movies simultaneously with 20fps using 87Watt. That means it can finish 8 movies per 6 Hours. Per day (24 hours) it will finish 32 movies using 24x 87Watt = 2088Watt or 2.08Kw
Throughput Performance per Watt = 32movies / 2.08Kw = 15,38 Movies per Kw or
0,015 Movies per Watt.
ATOM being a Quad Core(No HT) with less Cache will be severely bottlenecked in Multitasking with 8 encodes simultaneously. Lets say it can encode eight(8) tasks with 0.5fps. Per day it will finish 0.25 Movies using 2Watt x 24 = 48Watt.
Throughput Performance per Watt = 0.25movies / 48w =
0,0052 Movies per Watt.
So now Core i7 has more Performance per Watt than ATOM.