I don't really like the reference cooler so I'm definitely waiting for cards like MSI, ASUS, Leadtek... I'll probably choose the Winfast. Leadtek made a really impressive cooler. Its appearance is a matter of taste but its cooling capacity and quietness are obvious. ASUS looks stylish and the second version cooler made by MSI features lean, neat design and presumably good performance/noise. So far, the only widely available card in my country (OK, "wide" availability might be an exaggeration) is PNY. I don't really want it though, it looks (and sounds) sooooo generic 😉