Bulldozer was unbelievably bad. They literally would have been better off shrinking what they already had and sent Bulldozer off to the key chain supplier.
While I don't think Zen is going to match/beat Intel's latest and greatest. I'm hoping that it at can match Haswell-E. Offer that at the right pricing and they'll sell some CPU's.
Bulldozer was the culmination of many bad ideas all at the same time. It was AMD making the same mistakes as Intel did with NetBurst and chasing clockspeeds with a long pipeline while stripping out hardware to pack more "cores" into their chips.
Whether it was merely a case of design hubris, something to do with GF, or something else entirely, I don't know, but I can't imagine that Zen will be anywhere near as bad.
I doubt that they'll touch Intel's performance crown either, but just being remotely competitive is a win as far as I'm concerned. I think that with a competent CPU, AMD's APUs could be a worthwhile purchase, especially when they incorporate the newer GPU tech.
AMD has been somewhat forthcoming with Polaris, so it will be interesting to see how they handle Zen information in the upcoming months. If Polaris lives up to expectations and AMD handles Zen in a similar way leading up to launch I'll expect similarly good things, but if they keep a tighter lip, it's probably a lot less promising.