I just don't agree at all. I don't care if retailers think they may be able to charge the same, eventually they will need to cut prices to stay competitive. So to me, that is a non-issue. People didn't flee TBTF banks because it didn't impact them directly. Once they get hit in the wallet, they will flee and are already starting to flee. Just look at how many people fled netflix. There will always be banks that will offer free checking/debit because they have other ways to make money, but they all depend on retaining customers and having access to their money. BoA thinks that these fees are inevitably going to be charged all banks, but they are dead wrong.
Competitive??? Are you serious? Do you even know how much of a fee this was, per item sold, to retailers? If, and that is a really big freaking if, a single retailer reduces prices to reflect the savings from this fee no one would notice at all. We are talking pennies per item or a few dimes a transaction for the most part. Home Depot has already stated that its profits will increase $35M a year due to the law (note they did not say that consumers would save $35M a year).
OTOH, we are seeing tons of banks implement fees for what used to be free checking accounts. The majority of the ones who are not are exempt from the policy we are discussing.
So basically the prices remain the same (retailers keeping the extra) and now the average joe gets charged an extra fee, leaving them with just a bit less in their pockets.
BoA thinks that these fees are inevitably going to be charged all banks, but they are dead wrong.
Don't be foolish, BoA doesn't think these fees are inevitably going to be charged by all banks, just those that fall under the new regulation. The rest continue with their existing business model.
PS Again, I have absolutely zero love for the big banks, matter of fact you will be hard pressed to find a person here who has spoken out against them more than I. If you want to regulate them clean out of the market I am good with that but lets be honest about what is happening and why.